Sales

How do people make buying decisions? What are the key drivers that underpin a consumer’s decision to part with their hard-earned money to acquire a certain product? The consumer decision-making process may seem complex, but ultimately it is underpinned by five basic needs. These include 1) to feel good about themselves, 2) to connect with others, 3) to grow and learn, 4) to feel safe, and 5) to avoid effort. Keep reading to learn about the psychology of consumer buying decisions.

How do people judge the value of products and services? What are the key factors that underpin customers’ buying motivations? People judge the value of products/services in the context of their life’s circumstances. If they’re not happy with their situations, they will be most receptive to solutions that claim to alleviate their problems. If, on the other hand, they are happy, they won’t deem those solutions valuable. Keep reading to learn about the key factors that influence customers’ purchasing decisions.

What are some things you should consider when deciding on your marketing strategy? Who should you market to? How do you make your product/service appeal to your target customers? Once your business has something of value to offer, the next thing you should focus on is how you can attract attention and appeal to potential customers. According to Kaufman, your best bet is to tailor your marketing approach to people who’ve already expressed an interest in your offer. Here’s how to attract customers who are most likely to buy your product.