The World's Best Book Summaries
How should you respond to some of the most common sales objections? How can you save the sale when a customer objects? In Exactly What to Say, business expert Phil M. Jones explains how to boost sales by relying on conversational selling and key phrases. In the book, he describes the most common sales objections and advises readers on what to say in response. Read on to learn how to handle the most common sales objections, according to Jones.
Looking for some sales persuasion techniques? What are the best techniques for convincing a customer to buy something? Author Phil M. Jones has written seven best-selling business books and emphasizes the quality of conversations as the key to persuading customers. In Exactly What to Say, he shares his best sales persuasion techniques and key phrases that appeal to the customer’s subconscious mind. Read on for Jones’s best sales persuasion techniques, according to the advice in Exactly What to Say.
Looking for an overview of Ca$hvertising by Drew Eric Whitman? What are his fundamental advertising techniques? Advertising coach Drew Whitman claims many advertisers put a lot of money into ads but see little return on their investments. In Ca$hvertising, he claims that he can help you turn your mediocre ads into money-making machines by letting you in on one big secret. Read on for a brief overview of Ca$hvertising by Drew Eric Whitman.
Want to know how to write advertising copy? If you’re just starting out, what are the most important things to know? In his book Ca$hvertising, Drew Whitman presents a variety of his best techniques for creating money-making ads. According to him, there are four basic aspects to writing advertising copy that every writer should know how to do. Read on to learn how to write advertising copy, according to Whitman’s four basic techniques.
What are cognitive shortcuts in advertising? How are they used to influence consumer decision-making? According to Drew Whitman, cognitive shortcuts are an effective marketing strategy for convincing consumers to buy products spontaneously. In his book Ca$hvertising, he offers examples of common advertising techniques that rely on cognitive shortcuts. Keep reading for some examples of cognitive shortcuts in advertising, according to Whitman.
How should you identify your product’s benefits? After that, how should you effectively market them? Drew Whitman is an advertising coach and the author of Ca$hvertising, a book that will teach you the fundamental rules of advertising. According to him, to market your product successfully, you must know how it benefits at least one of the eight core needs of human beings. Read on to learn how to identify your product’s benefits and use them in marketing, according to Whitman.
Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.
Do you work in customer service? Do you own a customer-facing business? How can you improve your communication skills? Exceptional customer service is the key to a business’s success. If you want customers to buy your products, they need to feel supported at every step of the sales process. Build long-term relationships with consumers with these customer service books.
Why should you sell your business? What is the process of selling your business? In Built to Sell, businessman John Warrillow provides advice on how to make your small business sellable. The best way to do this is to build a business that runs on its own and accepting the best offer possible. Keep reading to learn how to sell your business in the smoothest way.
What are the reasons to sell a business? Should you hand over the responsibility to someone else? Built to Sell by John Warrillow takes you through the process of running and selling a profitable small business. One of the biggest reasons why you should consider selling your business is because it gives you multiple options in life. Let’s look at a few reasons why you should consider selling your business to the highest bidder.