Sales Archives

Product Storytelling: Who Wants Your Product, and Why?

What’s the most important step when creating a product? How does a product’s story guide both the product and its marketing? Tony Fadell wrote a book called Build: An Unorthodox Guide to Making Things Worth Making. He says that the key to knowing what is actually worth making is in discovering your story. Your product story answers vital questions about your product, so it’s an indispensable step in the process. Read on to learn about product storytelling from Fadell, along with some related advice from Eric Ries, John Brooks, and Donald Miller.

Oversubscribed by Daniel Priestley: Book Overview & Takeaways

What does “demand breeds demand” mean? What’s more effective than mass marketing? When should you bring your product to market? Oversubscribed by Daniel Priestley starts with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses why and how to do this and explains how to run a successful marketing campaign. Continue reading for an overview of this practical book that can get you on the path to solid sales.

How to Differentiate a Product: 3 Ways to Stand Out From the Crowd

What’s the most effective way to stand out from competitors? Is it wise to undercut your competitors’ prices? The central theme of Oversubscribed by Daniel Priestley is to have more customers than you can handle. So, a great deal of the book is devoted to ways of attracting those customers. One of those ways is to differentiate your product from all the others on the market. Keep reading to learn how to differentiate a product and neutralize the competition.

How to Create Demand for a Product (More Than You Can Meet)

How can you take advantage of the law of supply and demand? What’s the best way to build brand loyalty? Serial entrepreneur Daniel Priestley begins his business guide Oversubscribed with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses practical ways that you can generate that interest. Keep reading for Priestley’s advice on how to create demand for a product (even more than you can meet).

Why a Sales Conversation Is the Easiest Step in the Process

Where do people often go wrong in sales conversations? When is the right time to have them? A sales conversation is easy once you’ve created demand and primed the market. Do the groundwork—and the conversation with your prospective buyers is a cinch. In Oversubscribed, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right. Read on to learn how to have a sales conversation that ultimately leads to sales conversion.

Bookend Your Sales With This Word-of-Mouth Marketing Strategy

How effective is word-of-mouth marketing? How do you get people talking about your company? Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed, Daniel Priestley explains how you can take advantage of this method before the sale to build demand—and after the sale to keep customers excited about your product. Keep reading to learn an effective word-of-mouth marketing strategy you can use to get people talking and keep people talking.

How to Create a Successful Marketing Campaign in 5 Steps

How do you get enough people talking about your business to make it profitable? What if you saw yourself as a campaign manager instead of a salesperson? Daniel Priestley discusses why and how you should build an extreme level of demand for your products before starting to sell them. He then provides the steps for a successful marketing campaign: determine your supply, prime the market, reach critical mass, make the sale, and keep people talking. Keep reading to learn how to create a successful marketing campaign with these five steps.

What Is Natural Price? Adam Smith Explains the 3 Factors

What does it mean to get a “good deal” on a product? What’s the natural price of a good? When supply and demand are in equilibrium, goods will be sold for their natural price. Adam Smith explains that the natural price is the cost of bringing a good to market. He discusses this concept in his classic work The Wealth of Nations. Read more to understand natural price and the three primary costs that determine it.

Pre-Launch Marketing Strategy: 3 Steps Before You Open for Sales

How do you get people to subscribe to your email list? Should you let feedback influence your product? How can you build anticipation around your product launch? Entrepreneur and digital marketing expert Jeff Walker suggests you treat your product launch like a major event to stir up anticipation and build desire. He recommends you do three things before you open for sales: create an email list, gauge the interest of prospective customers, and build anticipation. Keep reading to learn the ins and outs of Walker’s pre-launch marketing strategy.

Sales Follow-Up: Keep Your Buyers (and Non-Buyers) Engaged

After your big product launch, how can you keep people from experiencing a letdown? Should you follow up with people who don’t buy your product? Entrepreneur and digital marketing expert Jeff Walker discusses the last step in his five-stage product launch strategy: sales follow-up. The key is to continue something you started in Stage One: connect with your customers relationally. Read more to learn about Walker’s sales follow-up strategy and to see how it can work for you.