The World's Best Book Summaries
Do you work in customer service? Do you own a customer-facing business? How can you improve your communication skills? Exceptional customer service is the key to a business’s success. If you want customers to buy your products, they need to feel supported at every step of the sales process. Build long-term relationships with consumers with these customer service books.
Why should you sell your business? What is the process of selling your business? In Built to Sell, businessman John Warrillow provides advice on how to make your small business sellable. The best way to do this is to build a business that runs on its own and accepting the best offer possible. Keep reading to learn how to sell your business in the smoothest way.
What are the reasons to sell a business? Should you hand over the responsibility to someone else? Built to Sell by John Warrillow takes you through the process of running and selling a profitable small business. One of the biggest reasons why you should consider selling your business is because it gives you multiple options in life. Let’s look at a few reasons why you should consider selling your business to the highest bidder.
Are you looking for quotes about marketing strategy? Which books contain some of the best? Quotes are quick and simple ways to gain inspiration and nuggets of knowledge. We’ve collected 22 marketing strategy quotes from some of the best books about marketing strategy. We’ve included context and an explanation for each quote. Continue reading for these insightful quotes about marketing strategy.
What is the book Built to Sell about? What are the main takeaways of the book? In Built to Sell, John Warrillow teaches you how to build a business you can sell. To create such a company, he provides a step-by-step process any business owner can follow. Read below for a brief Built to Sell book overview.
What’s the three-act narrative structure? How can you use stories to communicate effectively and sell your ideas? An effective way to simplify complex ideas and explain why they matter is to tell a story about them. According to Carmine Gallo, Jeff Bezos is a natural storyteller with an intuitive grasp of how to use narrative to get an idea across to his audience. Read more to learn how to create a narrative using Bezos’s techniques.
Why is Ogilvy on Advertising considered the “primer on all aspects of advertising”? What’s a Purple Cow? Are all marketers liars? If you’re looking for books about marketing strategies, you’ve come to the right place. We’ve put together a list of 14 books, from best-selling classics to more recent publications. Continue reading to discover some of the best books about marketing strategies.
Do you want to become a master salesperson? How can you gain knowledge in sales? If you want to beat out the competition in your respective market, you need to become an expert in sales. Thankfully, renowned marketing and sales experts have plenty of advice to hand out on the sales process. After reading these books, you’ll have a better chance of becoming one of the world’s top sales leaders. Learn how to improve your sales game with the top sales books to read right now.
What is a sustainable competitive advantage? What can you do to gain a competitive edge in your market? In essence, a sustainable competitive advantage is a long-term edge over competitors that you can exploit. For example, Tesla has derived a sustainable competitive advantage by producing its own car batteries, which consistently cuts costs while delivering higher-quality batteries than the competition. Here are some tips for building a sustainable competitive advantage.
What is a sales funnel and how does it work? How can you use a sales funnel to engage customers? Business and marketing expert Donald Miller says to succeed in business, you must add value to the company, explaining his 11 steps to career success in his book Business Made Simple. In the book, he claims that a sales funnel is the most important part of a marketing strategy. Read on to learn what a sales funnel is and how it works in marketing, according to Miller.