The World's Best Book Summaries
What does it mean to get a “good deal” on a product? What’s the natural price of a good? When supply and demand are in equilibrium, goods will be sold for their natural price. Adam Smith explains that the natural price is the cost of bringing a good to market. He discusses this concept in his classic work The Wealth of Nations. Read more to understand natural price and the three primary costs that determine it.
How do you get people to subscribe to your email list? Should you let feedback influence your product? How can you build anticipation around your product launch? Entrepreneur and digital marketing expert Jeff Walker suggests you treat your product launch like a major event to stir up anticipation and build desire. He recommends you do three things before you open for sales: create an email list, gauge the interest of prospective customers, and build anticipation. Keep reading to learn the ins and outs of Walker’s pre-launch marketing strategy.
After your big product launch, how can you keep people from experiencing a letdown? Should you follow up with people who don’t buy your product? Entrepreneur and digital marketing expert Jeff Walker discusses the last step in his five-stage product launch strategy: sales follow-up. The key is to continue something you started in Stage One: connect with your customers relationally. Read more to learn about Walker’s sales follow-up strategy and to see how it can work for you.
What should you talk about with your customers before you try to sell to them? How can you stand out in the market? To thrive in the digital marketing arena, Jeff Walker suggests you take advantage of mental triggers—brain shortcuts that influence people to do certain things—in your product launch. These triggers support three key factors of a successful launch: value, relationships, and desire. Keep reading to learn how to get people to buy your product by integrating all three of these factors.
What should you do before you even mention sales? How can you make a product launch an event that people don’t want to miss? In Launch, entrepreneur and digital marketing expert Jeff Walker says that you should prioritize giving value and building customer engagement rather than focusing on sales to launch a product online quickly and successfully. He provides a practical strategy with clear steps. Keep reading for an overview of Launch by Jeff Walker, and get on the road to a successful product launch.
What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.
How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.
Want an overview of Phil M. Jones’s Exactly What to Say? What are the book’s key takeaways and suggestions for sales techniques? In Exactly What to Say, Phil M. Jones describes how to improve your business interactions by using key phrases that appeal to your listener’s subconscious mind. He claims that you can guide them to a decisive “yes” by capitalizing on conversational selling skills. Read on for an overview of the sales techniques and key phrases in Phil M. Jones’s Exactly What to Say.
Want to know some of the best open-ended sales questions? What are the best techniques for asking open-ended questions? Author and sales expert Phil M. Jones wrote Exactly What to Say to teach readers how to use conversational selling to appeal to their customers’ subconscious minds. Jones claims that the best open-ended sales questions should help you to control the direction of the conversation. Keep reading for the best open-ended sales questions, according to Jones.
Want some tips for closing the deal in sales? How can you best handle a “yes” or “no” response from your client? In Exactly What to Say, business expert Phil M. Jones describes how to improve your business interactions by using key phrases that appeal to your listener’s subconscious mind. He offers tips for closing the deal in sales, telling you what to say to capitalize on a “no” or “yes.” Read on to learn Jones’s advice for closing the deal in sales, regardless of the customer’s ultimate response.