Sales Archives

The 3 Sales Funnel Steps to Boost Your Bottom Line

What exactly is a sales funnel? What are the steps involved in building a sales funnel that converts? A sales funnel is a preset path that gets customers to invest more in your product. According to Russel Brunson, the author of Dotcom Secrets, an effective sales funnel consists of three steps: catching your customer’s attention, demonstrating the value of your product, and getting them to buy with a compelling call to action. Let’s dive into each of the three sales funnel steps in a little more detail.

Russell Brunson’s Dotcom Secrets: Book Overview & Tips

What is Russel Brunson’s Dotcom Secrets about? What is the key message to take away from the book? In his book Dotcom Secrets, Russel Brunson presents the science of building high-converting sales funnels for any business. You’ll learn why sales funnels are superior to regular websites when it comes to converting customers, what an effective sales funnel looks like, and how to build one for your business. Below is a brief overview of Dotcom Secrets by Russel Brunson.

How to Create a Website Conversion Funnel in 4 Steps

How do you create a website conversion funnel? How should you design your funnel to maximize conversions? According to Russel Brunson, the author of Dotcom Secrets, a website funnel consists of four key stages: the purchase page, the add-on button, the add-on page, and the thanks page. Brunson describes many specific variations of the sales funnel, but they all more or less follow this same basic structure. Let’s take a look at each stage in more detail.

Product Storytelling: Who Wants Your Product, and Why?

What’s the most important step when creating a product? How does a product’s story guide both the product and its marketing? Tony Fadell wrote a book called Build: An Unorthodox Guide to Making Things Worth Making. He says that the key to knowing what is actually worth making is in discovering your story. Your product story answers vital questions about your product, so it’s an indispensable step in the process. Read on to learn about product storytelling from Fadell, along with some related advice from Eric Ries, John Brooks, and Donald Miller.

Oversubscribed by Daniel Priestley: Book Overview & Takeaways

What does “demand breeds demand” mean? What’s more effective than mass marketing? When should you bring your product to market? Oversubscribed by Daniel Priestley starts with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses why and how to do this and explains how to run a successful marketing campaign. Continue reading for an overview of this practical book that can get you on the path to solid sales.

How to Differentiate a Product: 3 Ways to Stand Out From the Crowd

What’s the most effective way to stand out from competitors? Is it wise to undercut your competitors’ prices? The central theme of Oversubscribed by Daniel Priestley is to have more customers than you can handle. So, a great deal of the book is devoted to ways of attracting those customers. One of those ways is to differentiate your product from all the others on the market. Keep reading to learn how to differentiate a product and neutralize the competition.

How to Create Demand for a Product (More Than You Can Meet)

How can you take advantage of the law of supply and demand? What’s the best way to build brand loyalty? Serial entrepreneur Daniel Priestley begins his business guide Oversubscribed with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses practical ways that you can generate that interest. Keep reading for Priestley’s advice on how to create demand for a product (even more than you can meet).

Why a Sales Conversation Is the Easiest Step in the Process

Where do people often go wrong in sales conversations? When is the right time to have them? A sales conversation is easy once you’ve created demand and primed the market. Do the groundwork—and the conversation with your prospective buyers is a cinch. In Oversubscribed, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right. Read on to learn how to have a sales conversation that ultimately leads to sales conversion.

Bookend Your Sales With This Word-of-Mouth Marketing Strategy

How effective is word-of-mouth marketing? How do you get people talking about your company? Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed, Daniel Priestley explains how you can take advantage of this method before the sale to build demand—and after the sale to keep customers excited about your product. Keep reading to learn an effective word-of-mouth marketing strategy you can use to get people talking and keep people talking.

How to Create a Successful Marketing Campaign in 5 Steps

How do you get enough people talking about your business to make it profitable? What if you saw yourself as a campaign manager instead of a salesperson? Daniel Priestley discusses why and how you should build an extreme level of demand for your products before starting to sell them. He then provides the steps for a successful marketing campaign: determine your supply, prime the market, reach critical mass, make the sale, and keep people talking. Keep reading to learn how to create a successful marketing campaign with these five steps.