How to Tell a Story With Data: Turn Numbers Into Narrative

How to Tell a Story With Data: Turn Numbers Into Narrative

Is your data failing to persuade your audience despite its accuracy? Why do some presentations move people to action while others leave them unmoved, even when the numbers are solid? Transforming raw data into compelling narratives requires specific techniques and thoughtful planning. In her book Storytelling With Data, Cole Nussbaumer Knaflic breaks down how to tell a story with data into three essential steps. Continue reading to discover how you can translate your numbers into stories that stick with your audience and inspire meaningful action.

Gap Selling: Book Overview & Takeaways (Keenan)

A salesman reading a book in a chair in front of a colorful background

Are you struggling to close deals despite having a great product? What’s Gap Selling by Keenan about? Keenan’s book Gap Selling presents a revolutionary approach to sales that shifts focus from product features to customer challenges. The methodology teaches salespeople how to identify and leverage the gap between a customer’s current situation and their desired future state. Read more in our brief Gap Selling book overview.

What Is Gap Selling? Keenan’s Powerful Sales Method

A customer and salesperson standing far apart, symbolizing gap selling

Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling? In Gap Selling, Keenan introduces a revolutionary sales methodology that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales techniques by identifying and capitalizing on the critical gap that drives purchasing decisions. Keep reading for powerful tools to transform your sales approach and achieve remarkable results.

The Top 2 Consumer Buying Motives (Gap Selling)

A woman looking at a shelf of products at the store, representing consumer buying motives

Do you find yourself struggling to understand what motivates customers to make a purchase? Have you ever wondered why some sales strategies work brilliantly while others fall flat? In his book Gap Selling, Keenan reveals the fundamental principles behind consumer buying motives and explains why customers ultimately make purchasing decisions. His insights demonstrate how understanding the gap between a customer’s current problem and their desired solution is crucial for sales success. Read on to understand customer behavior and revolutionize your sales approach forever.

How to Know Your Customer: 3 Tips for Uncovering Their Needs

A salesperson getting to know a customer in a coat shop

Are you struggling to close deals despite having great products or services? What if understanding your customer better could dramatically improve your sales success? In Gap Selling, Keenan emphasizes how to know your customer’s true needs and motivations. His methodology focuses on three crucial goals: becoming an expert in your customer’s business, uncovering their genuine objectives, and identifying the root causes of their challenges. Discover how to build stronger, more profitable customer relationships.

How to Make a Sale: 2 Steps and Tips From Gap Selling

Two hands shaking after making a sale

Is selling really as simple as showing customers what they want to buy? What separates successful salespeople from those who struggle to close deals? Keenan’s book, Gap Selling, reveals an approach to making sales by identifying and leveraging the gap between a customer’s current situation and their desired outcome. Learning how to make a sale requires understanding the psychology behind customer decisions and mastering the art of demonstrating genuine value. Take a look at Keenan’s proven sales methodology that has transformed countless struggling salespeople into top performers.

What Is Solution Selling? (+ How to Measure Product Value)

A lightbulb above a salesperson head, representing solution selling

What is solution selling? How can you determine if your solution truly delivers value to your customers? Keenan’s book Gap Selling revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan’s method focuses on quantifying the gap between a customer’s current state and their desired outcomes, helping sales professionals create compelling value propositions. Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making data-driven decisions.

Closing a Sale: 3 Tips From Sales Expert Keenan

A customer signing paperwork with a salesperson as part of closing a sale

Are you struggling to close deals despite your best efforts? What if there were proven strategies that could transform your sales approach and boost your success rate? Keenan shares valuable tips for closing a sale in his book, Gap Selling. His practical guidance helps salespeople master the art of closing deals by breaking down complex sales processes into manageable steps while maintaining authority and balanced customer relationships. Whether you’re a seasoned sales professional or just starting your career, these proven strategies will help you close deals.

How to Manage a Sales Team Effectively: 2 Strategies

A group of salespeople that are managed effectively

Is your sales team struggling to meet targets despite their best efforts? What if there was a proven method to transform your sales management approach? Keenan’s book Gap Selling introduces strategies for managing sales teams effectively. His approach combines thorough pipeline management with accountability measures that drive consistent results. Discover how to ask the right questions and implement data-driven strategies.

2 Sales Representative Requirements That Must Be Met

A smiling employee at their desk who has met sales representative requirements

Have you ever wondered what makes a sales representative truly effective? What specific requirements and practices set successful sales teams apart from the rest? Sales representative requirements have evolved significantly, as highlighted in Keenan’s book, Gap Selling. The book emphasizes the importance of understanding customer needs through strategic questioning and maintaining a structured approach to sales pipeline management. Keep reading to discover the essential requirements that can transform an average sales team into a high-performing machine.