The World's Best Book Summaries
Are you struggling to close deals despite having a great product? What’s Gap Selling by Keenan about? Keenan’s book Gap Selling presents a revolutionary approach to sales that shifts focus from product features to customer challenges. The methodology teaches salespeople how to identify and leverage the gap between a customer’s current situation and their desired future state. Read more in our brief Gap Selling book overview.
Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling? In Gap Selling, Keenan introduces a revolutionary sales methodology that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales techniques by identifying and capitalizing on the critical gap that drives purchasing decisions. Keep reading for powerful tools to transform your sales approach and achieve remarkable results.
Do you find yourself struggling to understand what motivates customers to make a purchase? Have you ever wondered why some sales strategies work brilliantly while others fall flat? In his book Gap Selling, Keenan reveals the fundamental principles behind consumer buying motives and explains why customers ultimately make purchasing decisions. His insights demonstrate how understanding the gap between a customer’s current problem and their desired solution is crucial for sales success. Read on to understand customer behavior and revolutionize your sales approach forever.
Are you struggling to close deals despite having great products or services? What if understanding your customer better could dramatically improve your sales success? In Gap Selling, Keenan emphasizes how to know your customer’s true needs and motivations. His methodology focuses on three crucial goals: becoming an expert in your customer’s business, uncovering their genuine objectives, and identifying the root causes of their challenges. Discover how to build stronger, more profitable customer relationships.
Is selling really as simple as showing customers what they want to buy? What separates successful salespeople from those who struggle to close deals? Keenan’s book, Gap Selling, reveals an approach to making sales by identifying and leveraging the gap between a customer’s current situation and their desired outcome. Learning how to make a sale requires understanding the psychology behind customer decisions and mastering the art of demonstrating genuine value. Take a look at Keenan’s proven sales methodology that has transformed countless struggling salespeople into top performers.
What is solution selling? How can you determine if your solution truly delivers value to your customers? Keenan’s book Gap Selling revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan’s method focuses on quantifying the gap between a customer’s current state and their desired outcomes, helping sales professionals create compelling value propositions. Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making data-driven decisions.
Are you struggling to close deals despite your best efforts? What if there were proven strategies that could transform your sales approach and boost your success rate? Keenan shares valuable tips for closing a sale in his book, Gap Selling. His practical guidance helps salespeople master the art of closing deals by breaking down complex sales processes into manageable steps while maintaining authority and balanced customer relationships. Whether you’re a seasoned sales professional or just starting your career, these proven strategies will help you close deals.
Is your sales team struggling to meet targets despite their best efforts? What if there was a proven method to transform your sales management approach? Keenan’s book Gap Selling introduces strategies for managing sales teams effectively. His approach combines thorough pipeline management with accountability measures that drive consistent results. Discover how to ask the right questions and implement data-driven strategies.
Have you ever wondered what makes a sales representative truly effective? What specific requirements and practices set successful sales teams apart from the rest? Sales representative requirements have evolved significantly, as highlighted in Keenan’s book, Gap Selling. The book emphasizes the importance of understanding customer needs through strategic questioning and maintaining a structured approach to sales pipeline management. Keep reading to discover the essential requirements that can transform an average sales team into a high-performing machine.
What drives customers to choose your product over others? How can you create something they truly want instead of just guessing what they might like? Product development isn’t just about delivering features—it’s about understanding what customers actually need. Continuous Discovery Habits by Teresa Torres presents a practical framework for product teams to connect with customers weekly and transform their approach to creating valuable solutions. Read more to explore a proven method that has helped companies such as Spotify and Tesco build products their customers love.