3 Tools of Influence: What Makes Pre-Suasion Possible

a man giving a presentation in a conference room illustrates three tools of influence: language, images, and environments

Have you ever wondered how certain words or images can subtly influence your decisions? What if changing the environment could impact the choices you make? In Pre-Suasion, Robert Cialdini identifies the specific tools of influence that make “pre-suasion” possible: language, images, and environments. Simple shifts in words, visual cues, and settings can significantly alter behavior and decision-making processes. Stay with us as we uncover these intriguing insights and learn how to apply them in everyday life.

What Does the Left Brain Do? How It Creates the Self

an illustration of the left side of the brain in a person's head depicts what the left brain does

What does the left brain do? How does it shape our perception of reality and ourselves? In No Self, No Problem, Chris Niebauer explores the fascinating role of the left brain in creating our sense of self. He delves into how this hemisphere constructs narratives from our experiences, using language and pattern recognition to make sense of the world around us. Continue reading to discover what the left brain does and how it influences your daily life.

Did We Inherit Right and Wrong Thinking as Survival Tools?

a woman with two thought bubbles above, one with a green checkmark and one with a red X, illustrates right and wrong thinking

Why does being right feel so good? How might being wrong actually be a survival skill? In her book Being Wrong, Kathryn Schulz explores the fascinating world of right and wrong thinking. She explains how our beliefs are formed and why we cling to them, even when they’re incorrect. She provides insights into the evolutionary benefits of both being right and being wrong. Keep reading to discover how our brains process uncertainty and why admitting mistakes is so challenging.

Robert Cialdini: Unity Is a Powerful Instrument of Pre-suasion

a woman and man smiling and warmly shaking hands illustrates Robert Cialdini's unity principle

Have you ever wondered why some people are more influential than others? What if there were a secret to becoming more persuasive? According to Robert Cialdini, unity is a powerful tool for influence. He argues that people are more susceptible to persuasion from those they feel connected to. He shares valuable insights on unity through identity and activity. Keep reading for fascinating insights into human behavior and persuasion that you can apply in your own interactions from Cialdini’s book Pre-suasion.

What the Right Brain Does: How It Lives in the Present Moment

a profile of a woman with her eyes closed with digital connections swirling near her head depicts what the right brain does

Do you understand what the right brain does? Have you ever wondered why some experiences feel more intuitive than others? In his book, No Self, No Problem, neuroscientist Chris Niebauer explores the fascinating world of brain hemispheres. He explains how the right brain perceives reality differently from the left, focusing on its ability to live in the present moment and process information holistically. Read on to discover what the right brain does and how it shapes our experiences.

Exploring the World of Lucid Dreaming: Overview & Actionables

A cartoon image of a girl reading a book in bed, magical sparkles come from the book

How does lucid dreaming work? Can you learn and train while you sleep? What happens if you become lucid during a nightmare? In Exploring the World of Lucid Dreaming, Stephen LaBerge and Howard Rheingold investigate the transformative power of lucid dreaming. They write that through lucid dreaming, the ordinary boundaries of reality dissolve. Here’s an overview of the book, with actionable steps you can take.

Robert Cialdini: Authority Matters if You Want to Pre-Suade Others

a white-haired man talking to a small group of listeners illustrates Robert Cialdini's authority principle of influence

Have you ever wondered why we often defer to authority figures? What makes someone appear authoritative in the first place? According to Robert Cialdini, authority is a crucial factor when it comes to influencing others. He reveals findings from fascinating experiments that show how our brains respond to perceived experts and why we’re inclined to follow their lead. Read on to discover Robert Cialdini’s insights from his book Pre-Suasion and learn how to boost your own credibility in this eye-opening exploration of human behavior.

Neuroscience and the Self: Does Buddhism Get It Right?

a person's brain with a silhouette of the person inside it illustrates neuroscience and the self

Do you ever feel like you don’t have a consistent self? Have you considered that your sense of self might be an illusion created by your brain? Neuroscience is shedding new light on the nature of the self. In his book No Self, No Problem, Chris Niebauer explores how recent findings in neuroscience align with ancient Buddhist teachings about the illusory nature of the self. Read more to learn Niebauer’s fascinating findings about neuroscience and the self.

How to Influence Change: Robert Cialdini on Securing Commitment

a woman holding up a sign that says "I'm committed" illustrates how to influence change that lasts

Do you want to influence change in others? Are you curious about the psychology behind lasting behavioral shifts? In his book Pre-Suasion, Robert Cialdini explores how to create enduring impact through pre-suasive techniques. He emphasizes the importance of eliciting commitments to cement behavioral changes and shift long-term beliefs. Keep reading to discover how to influence change and make it stick.

How to Understand Yourself Better—Meet Your Ego While You Dream

A person looking at themselves in the mirror surrounded by dream clouds

How well do you really know yourself? How can you see your ego for what it really is? The book Exploring the World of Lucid Dreaming says that you can see your true self through lucid dreaming. The authors say that this is possible because lucid dreaming allows you to see yourself beyond your waking ego. If you want to learn how to understand yourself better, here’s why you should try lucid dreaming.