What drives people to join social movements? What makes individuals willing to sacrifice everything for a cause? In The True Believer, Eric Hoffer explores what causes mass social movements to start and gain momentum. He examines the psychological factors that lead people to dedicate themselves to a collective cause, often at great personal cost. Keep reading to learn how to start a social movement by understanding the two powerful forces behind them.
How to Start a Social Movement: 2 Forces You Must Leverage
