The Relationship Between Age, Gender, and Consumer Behavior

A man and a woman in winter attire holding shopping bags outside, showing gender and consumer behavior differences

Why do men and women shop so differently? What makes some retail spaces more appealing to certain genders while others feel unwelcoming? Gender and consumer behavior patterns reveal more about our shopping habits, as explored by retail anthropologist Paco Underhill in Why We Buy. From quick, purposeful male shoppers to women who enjoy longer browsing sessions, these distinct shopping styles influence how modern retailers design their spaces and marketing strategies. Keep reading to learn how evolving gender roles, age demographics, and smart retail adaptations are reshaping the shopping experience.

B.B. Easton & Knight (44 Chapters About 4 Men)

A sketch of a man and woman, seen from behind, on paper, with a tear (rip) between them

What drives someone to stay in a relationship filled with fear and violence? How can a person transform from a military serviceman into someone capable of systematic abuse? B.B. Easton’s memoir 44 Chapters About 4 Men delves into her tumultuous relationship with Knight, a man whose journey took him from military service to becoming an abuser. Her raw account reveals the complex psychology of abuse and the gradual erosion of personal boundaries. Keep reading to discover how B.B. Easton’s Knight transformed from a seemingly ordinary man into someone who would leave psychological scars on his partner.

How to Manage Unrealistic Expectations: 3 Things to Accomplish

A woman who needs to learn how to manage unrealistic expectations, looking sadly in a mirror

Are you trying to uphold expectations that feel impossible to achieve? Do you want to be more authentic? Oliver Burkeman says that to find peace and happiness in the present is to detach from unrealistic expectations. To do so, Burkeman says you must accomplish three things: being your authentic self, letting go of your desire for permanence, and being realistic about your self-expectations. Keep reading to learn how to manage unrealistic expectations and be your true self.

The Importance of Power: Why You Need to Control Your World

A man dressed as Superman with a red cape doing a superhero pose in a crowd, showing the importance of power

What’s the importance of power? What kind of impact do you want to leave on the world? In simple terms, Jeffrey Pfeffer says that power is the ability to control the world around you. Having power means being able to influence others, distribute resources as you see fit, make important decisions, and ultimately get what you want.  Let’s look at why power is necessary to become your best self and make the world a better place.

Cheslie Kryst’s Depression & Death (By the Time You Read This)

A woman with dark curly hair, seen from behind, standing in the rain

What lies beneath the polished exterior of a successful public figure’s life? How can someone who seems to have it all still battle devastating depression? In the book By the Time You Read This, April Simpkins reveals the hidden struggles of Cheslie Kryst, her daughter. Cheslie Kryst’s depression remained largely invisible to the public eye while she maintained a thriving career in law, pageantry, and media. Keep reading to discover the profound story behind Cheslie Kryst’s battle with depression and her mother’s mission to raise awareness about mental health.

How to Become Powerful and Strong: 3 Traits (+ Managing Failure)

A confident woman on the street who's learned how to become strong and powerful

What types of traits do almost all powerful people share? How do you manage failure on your way to gaining power? Power is key to achieving your goals, improving and prolonging your life, and having a significant impact on the world. Jeffrey Pfeffer says that nearly all powerful people share three crucial traits that help them to build and retain their influence: They’re determined, confident, and charismatic. Keep reading to learn how to become powerful and strong, in addition to managing conflict on your journey.

Physical Changes in Midlife: Comfort, Commiseration, & Counsel

A woman with a shocked and annoyed expression looking in the mirror at her graying hair depicts physical changes in midlife

What happens to your body during your 40s and 50s? Why do simple activities suddenly become more challenging as you age? In Excuse Me While I Disappear, Laurie Notaro offers a candid and humorous look at the physical changes in midlife. Her personal experiences and observations provide both comfort and practical solutions for navigating this transformative phase of life. Keep reading to discover honest insights about aging that will make you laugh while helping you feel less alone in your journey.

Excuse Me While I Disappear: Tales of Midlife Mayhem

A brown-haired woman reading a book with a bookshelf in the background

What happens to our bodies and minds as we enter middle age? How can we find humor and grace in the physical changes that come with getting older? In Excuse Me While I Disappear: Tales of Midlife Mayhem, Laurie Notaro takes readers on a hilarious journey through the realities of midlife transformation. From graying hair to unexpected body changes, she shares personal stories that turn challenging moments into opportunities for laughter and self-acceptance. Read more to discover how embracing gray hair and celebrating life’s wisdom can lead to unexpected freedom and joy.

3 Common Misconceptions About ADHD: Debunked

A colorful brain next to a yellow brain, representing common misconceptions about adhd

What are common beliefs about ADHD? How do these beliefs build a stigma around people with ADHD? In Thriving With Adult ADHD, Phil Boissiere debunks several common misconceptions about ADHD. These include beliefs that people with ADHD are less intelligent than neurotypical people, ADHD is the same in everyone affected, and ADHD will always control your life. Keep reading to learn why these beliefs aren’t true.

The Top 5 Strategies for Managing ADHD (Phil Boissiere)

A woman writing a to-do list as a strategy to manage ADHD

Looking for expert-recommended strategies for managing ADHD? How does ADHD affect executive functions? In Thriving With Adult ADHD, therapist Phil Boissiere offers a collection of strategies meant to support people with ADHD. These strategies will help you improve your executive functions, which are skills that help with complex cognitive tasks. Continue reading to learn how to manage ADHD and fix the problems with your executive functions.