Marketing Archives

How Assumptions in Economics and Business Miss the Mark

An arrow missing a giant target bullseye

What’s wrong with the math and statistics that go into economic and business models? How effective are market questionnaires? Rory Sutherland insists that, for the most part, the study of economics is completely detached from the realities of human behavior. In his book Alchemy, he provides advice on how economists and business leaders should go about truly understanding what drives consumer choices. Continue reading to learn why Sutherland believes that significant assumptions in economics and business are faulty.

Influence Perception (and Stop Trying to Change Reality)

How important is it to understand how people see things? How might you shape the way people see things? In Alchemy, Rory Sutherland discusses the importance of understanding human perception and the functions that psychological biases serve. He also explains how meaning and language are vital tools for influencing perception to a positive advantage. Read more to learn why you should stop trying to change reality and instead seek to influence others’ perceptions of reality.

How to Use Psycho-Logic: 3 Ways to Tap Into the Magic of Unreason

What’s psycho-logic? How can you use it to persuade people to do something or buy something? It’s essential to acknowledge and tap into the instinctive, unconscious reasoning behind how people make decisions. Whether you’re selling a product, planning a business strategy, or trying to convince people to eat healthful food, the “magic” of unreason can be far more persuasive than logical arguments and facts. Keep reading to learn what Rory Sutherland has to say about the value of psycho-logic and how to use it.

Rory Sutherland Quotes From Alchemy (+ Context)

A middle aged man with a five o clock reading a book in an office

What’s the problem with logic? What do people value more than things? Why should businesses ignore what their customers say? In Alchemy, Rory Sutherland suggests that, to solve economic and political problems, we should leverage people’s illogical—and even magical—ways of thinking. If business and political leaders can better understand the human psyche, they can use it to tackle the issues of the modern world. Read more for several Rory Sutherland quotes from Alchemy that will give you a good sense of the book.

The Top 5 Customer-Centric Strategies for Growing Businesses

How to Get Customers and Grow Your Business

Do you know who your target audience is? What are the best customer-centric strategies for attracting consumers? If you don’t put customers first, you’ll end up driving them away, which will result in decreased sales numbers. To have a successful business, you must focus on customer-centric strategies that provide a positive experience for buyers. With these five customer-centric strategies, you’ll better understand what customers want and how to offer great service.

Expert Secrets by Russell Brunson: Book Overview & Takeaways

Why should you launch a movement and not just a product? How often should you publish content for your audience? How should your strategy change when you sell to a large group? Expert Secrets by Russell Brunson answers these questions and many more. The book serves as a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers, focusing on how you can tap into your audience’s emotions. Continue reading for an overview of this book, and learn the main “secrets” that will help you create loyal customers.

Market Specialization: How to Reach the Niche in Your Submarket

Is it better to specialize or mass market? How did Dove soap carve out a niche? You should have a core market. Within that, you should have a submarket. Within that submarket, you should have a niche. Then, according to Russell Brunson, you should concentrate even further by creating a new category. Read more to learn Brunson’s advice for market specialization and to get some alternative ideas from other marketing experts.

How to Develop Your Public Persona as a Trusted Expert

Do others look to you as an expert? Do people online tend to trust you and follow your lead? Even if you have a product rather than a personal brand, you would do well to develop an appealing public persona. Your customers might like your product just fine, but they’re more likely to stay loyal if they’re inspired by you and your expertise. Read more to learn how to develop your public persona as a trusted expert.

How to Create a Movement (and Not Just a Business)

What makes something a movement? What if you could create a movement instead of just running a business? Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. Russell Brunson says you should look at your product or service as merely a tool that supports something much greater—a movement. Read more to learn how to create a movement and not just a business.

Russell Brunson’s Epiphany Bridge: The 5-Step Product Story

When do people make purchasing decisions? How can you create that moment and make the most of it? Russell Brunson’s Epiphany Bridge is a framework to help you tell a story about your product. It has proven to be an effective way to convey the important details of your product and get people excited about it. Keep reading to learn how to present your product and company in a way that will turn customers into lifelong fans.