The World's Best Book Summaries
What are Starbucks’s values and business principles? What makes Starbucks special compared to other coffee shops? In 1982, Starbucks was just a small coffee shop in Seattle, Washington. After Howard Schultz took over, it became a franchise that customers, employees, and stockholders loved. Let’s look at how Schultz made Starbucks the special coffee franchise it is today.
How can an introvert become a networking professional? How did Michelle Cunningham use her introversion to her advantage? Michelle Cunningham, author and marketing expert, came from humble beginnings. Despite being introverted and shy, she pushed herself out of her comfort zone to rise to the top of a multi-level marketing company. Here’s Cunningham’s story, as told in Do It Anyway, Girl.
How can you generate more leads? Can you network as an introvert? In her book Do It Anyway, Girl, former Mary Kay executive Michelle Cunningham helps women succeed in network marketing. She provides advice on how to boost recruitment, generate referrals, and more. Keep reading for some of Michelle Cunningham’s top network marketing tips.
How can you use social media to expand your network marketing efforts? Do Facebook Live parties work? Michelle Cunningham rose to the top of a multi-level marketing company and now shares how she got there. She said that YouTube and Facebook were essential marketing tools in her journey. Here’s how to network through social media, according to Michelle Cunningham.
Have you ever wondered how to effectively promote your business? What strategies can help you expand your customer base and increase revenue? In his book Million Dollar Weekend, Noah Kagan details how to get customers for a new business. He discusses social media engagement, email marketing, and the importance of evaluating your results. You’ll find practical advice for entrepreneurs looking to boost their business presence. Read on to discover actionable tips and real-world examples that can help you take your business to the next level.
How can an introvert become a top sales expert? How can you use social media to grow your marketing network? In her book Do It Anyway, Girl, Michelle Cunningham details her story of how she went from an introverted girl with humble beginnings to an executive in an MLM company. In her books, she shares marketing tips, networking advice, and her personal story. Here’s a brief overview of Michelle Cunningham’s story and advice from her book.
What type of participants do you want for your business? How do you attract users? As you design your platform, you must make choices about which participants you want to invite to your platform and what they’ll be allowed to do. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary primarily focus on two types of participants: users and external developers. Keep reading to learn how to get users and external developers to use your platform.
Is your business suffering from a lack of customers? Where do you find potential customers? A business won’t get anywhere without customers. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary stress that to attract users to your platform, you must ensure your platform has obvious inherent value. Continue reading to learn how to attract customers.
How can your business compete with other platforms? What are clever platform competition techniques? According to the book Platform Revolution, traditional competitive strategies don’t fully account for the nature of competition among platforms. You need strategies that are more catered to the platform business model instead. Continue reading for three platform competition strategies.
How does perfectionism go against our unconscious mind? How do we innately seek safety and minimize failure? In Alchemy, Rory Sutherland suggests that to solve economic and political problems, we should leverage people’s illogical—and even magical—ways of thinking. One of these is our unconscious desire to go with whatever works rather than the best possible solution. Keep reading to learn about the satisficing model of decision-making and how to make it work for you.