Marketing Archives

What Is Online Reputation Management & Does It Work

What is online reputation management (ORM)? What are some tactics that ORM companies use to influence their clients’ online presence? Online reputation management (ORM) encompasses a number of tactics aimed at influencing an individual’s or a brand’s reputation in the online space. Usually, it involves creating new online content to knock down undesirable information further down the search results. Keep reading to learn what online reputation is and how it works.

The Happy Meal Marketing Strategy: Kids as Customers

What is the happy meal marketing strategy? Why are kids so important to the marketing of fast food? The happy meal marketing strategy is just one way that fast food restaurants market to kids. Kids are their target audience, and fast food restaurants use the happy meal marketing strategy to get people to buy their products. Read more about the happy meal marketing strategy and how fast food restaurants market to kids.

Fast Food Marketing in Schools: Does it Work?

How are fast food companies marketing to school children? What strategies do fast food companies use to get more consumers? There are many strategies for fast food marketing. One of these proven strategies is to put ads and products in schools to create loyal customers. Read more about fast food marketing in schools.

Fast Food: Is Marketing to Kids Ethical?

Is marketing to kids effective? How do fast food companies market to kids? Marketing to kids is a long-standing, if controversial, marketing and advertising tactic. Fast food companies, in particular, rely on marketing to kids as a part of their overall strategy. Read more about marketing to kids and how fast food companies do it.

The Decoy Effect: Marketing by Distraction

What is the decoy effect? How are we manipulated into making decisions without even knowing it? How can you use the decoy effect to your advantage? The decoy effect is when you’re presented with options, including an obviously unfavorable option, to trigger a comparison that will guide you towards a certain choice. Marketing agencies, subscription services, and even real estate agents use this technique. Continue on to learn more about the decoy effect.

Manipulating Statistics: The Top 8 Techniques

How do liars manipulate statistics to make them more favorable? How can hard numbers possibly be skewed? Manipulating statistics isn’t as difficult as one may think. Although statistics are hard numbers and lying about them isn’t legal, that doesn’t mean they can’t be skewed or framed in a way to make the presenter look better. Keep reading for the top eight ways that statistics are manipulated.

Placebo Effect Psychology: Questions of Ethics

What are the two mechanisms of placebo effect psychology? Is pricing a medication higher to trigger the placebo effect unethical? How can you think against the placebo effect? The psychology of the placebo effect relies on two mechanisms: faith and conditioning. If you have faith in something, then it’s more likely to work better. However, this raises ethical questions when it comes to marketing medications. Continue on for more about the psychology of the placebo effect.

Marketing Freebies: Don’t Fall Into the Trap

Why are marketing freebies so dangerous? Why will we almost always choose “free” even if there’s a more logical option? We are psychologically attracted to anything that’s free, that’s why marketing freebies are such powerful tools. Even attaching the concept of “free” to a purchase can trigger you to irrationally spend more money on whatever it is. Keep reading to learn more about the power of marketing freebies.

Deceptive Advertising Often Manipulates Statistics

How do companies get away with misleading customers into buying their products? How can statistics be manipulated for deceptive advertising? If a company can’t find a statistic that makes them look good, then they resort to plan B: deceptive marketing. The top two methods for this are to either focus on semi-related figures or to attribute correlation to causation. Learn more about these deceptive advertising techniques below.

Virtual Ownership: How Advertisers Sway You

What is virtual ownership? How do advertisers use virtual ownership to manipulate you into buying a product? How can you avoid it? Virtual ownership is the feeling of ownership of an object before you actually own it. Advertisers take advantage of this aspect of human nature through advertising and trial periods. Keep reading to learn more about virtual ownership.