Sales Pitch Tips to Get More Buy-Ins

Sales Pitch Tips to Get More Buy-Ins

What makes a great sales pitch? How do you introduce your idea in a way that grabs your target’s attention and sustains it all the way from start to finish? According to Oren Klaff, the author of Pitch Anything, there are two elements to holding the attention of your target audience while making a sales pitch: desire and tension. Desire is triggered when there is a prospect of the product or service improving their life in a significant way. As for tension, it comes from conflict: when the target feels rejected and accepted at the same time. In this article,

Pitch Anything by Oren Klaff: Book Overview

Pitch Anything by Oren Klaff: Book Overview

What is Oren Klaff’s Pitch Anything about? How do you pitch an idea or a proposition in a way that compels your target to actually consider it? In his book Pitch Anything, Oren Klaff teaches you the key principles and strategies of effective sales pitching. The main premise is that the success of your pitch depends on your ability to appeal to your target’s primitive and emotion-driven “croc brain.” Here is a brief overview of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

The ABCs of Sales: Attunement, Buoyancy, & Clarity

The ABCs of Sales: Attunement, Buoyancy, & Clarity

What are the modern ABCs of sales? How can you use attunement, buoyancy, and clarity to close more sales? The old ABCs of sales were to “always be closing.” However, this kind of pushy, sales-focused method doesn’t work in the modern-day. The new ABCs of selling are attunement, buoyancy, and clarity. Continue below for definitions and tips for the modern ABCs of sales.

The Product Positioning Strategy From Perennial Seller

The Product Positioning Strategy From Perennial Seller

What is product positioning? What are some things you need to consider to position your product in a way that keeps the demand high and the customers happy? Put simply, product positioning is the process of framing and communicating how you want your target audience to think and feel about your product. According to Ryan Holiday, the author of Perennial Seller, there are two things you need to consider when designing your product positioning strategy: 1) your product’s genre and 2) its use case. Let’s take a closer look at how to position your product in the market, according to

How to Market a New Product: Principles & Tactics

How to Market a New Product: Principles & Tactics

Are you bringing a new product into the market? What can you do to create a buzz around your product that won’t die off the moment you stop marketing it? Marketing isn’t the final goal of your new product. The final goal of your product is to be good enough to inspire word of mouth—without this, even with the biggest burst of marketing, your product will die. Think of all the failed products that launched to massive hype – a burst of PR/paid marketing clearly is not sufficient. Here are some tips on how to market a new product—and get

Amazon: Customer Focus is Bezos’s Obsession

Amazon: Customer Focus is Bezos’s Obsession

Why is Jeff Bezos so obsessed with Amazon’s customer focus? To what length does Amazon go to ensure it appears trustworthy? Jeff Bezos believes that Amazon’s success is due to the ability to help customers make purchase decisions, not solely because of sales. That’s why Bezos is obsessed with the customer experience and will go to any lengths to make customers happy. Continue on to learn about Amazon’s customer focus.

The Top 3 Myths of Innovation—Debunked

The Top 3 Myths of Innovation—Debunked

What are the most common myths of innovation? How does buying into these myths hamper business innovation? Because it’s so difficult to structure and do on-demand, innovation comes with its fair share of myths. Businesses must break free of these misconceptions if they aspire to revolutionize their respective markets. Here are three top myths about innovation, according to organizational psychologist Adam Grant.