Marketing Archives

Social Currency: The Key to Successful Marketing

What is social currency? How can this concept be applied to your marketing strategy? Social currency refers to the influence or value you bring to the people around you. If talking about a product or service improves people’s social currency, it will dramatically improve engagement, word of mouth, and sales. This is because people will want to talk about and share your product if it will make them seem more interesting to others. Keep reading to find out more about social currency and how you can use it in your marketing strategy.

Mike Weinberg: Sales Weapons for Your Toolkit

Do you want to level up your sale game? What are the most effective sales techniques? According to Mike Weinberg, the author of New Sales Simplified, any salesperson can become a successful “sales hunter” if they learn how to wield their “sales weapons.” There are three key sales weapons: a compelling sales story, an effective cold call, and a structured face-to-face sales call. Keep reading to learn about Weinberg’s sales weapons.

Marketing Yourself: How to Sell Your Services Effectively

What are the secrets to marketing yourself effectively? How will you recognize the new improvements in how you market yourself? You can improve how you are marketing yourself by improving the quality and quantity of the services you offer. You must also boost the spirit of your business interactions by being pleasant with everyone you work with. Yearly self-analysis will help you track how well you are improving as a marketer. Read on to learn more about the secrets of marketing yourself effectively.

Business Strategy Design: A Holistic Approach

What makes a good business strategy design? What elements should you take into account when designing a big-picture strategy for a business enterprise? A good strategy is a well-integrated, tight design made up of parts (divisions, resources, initiatives, and so on) working together to form a coherent whole. Good performance is the result of a clever business strategy design efficiently harnessing an organization’s resources and capabilities to produce a competitive advantage. Read more about business strategy design from a holistic perspective and consider the consequences of a lack of a well-put-together strategy on a real-world example.

How to Create an Impactful Personal Online Presence

What does your online presence say about you? Do you put a lot of thought into what you post online? What kind of image do you want to project? Building an impactful personal online presence requires a lot of forethought. You need to think about what image you would like to project, what kind of audiences you want to attract, and what you want to accomplish. In this article, you’ll learn four steps to cultivate a good personal online presence that aligns with your goals.

Daniel Pink Sales Tips: Clarity Is Key to Selling

What does clarity mean in the context of sales? What are the seven components of clarity? Daniel Pink, sales guru and author of To Sell Is Human, puts high importance on the new ABCs of selling: attunement, buoyancy, and clarity. There are seven components to clarity and if you master them, you will be able to close more sales. Here is what Daniel Pink says about clarity in sales.

Sales Pitching Techniques: 6 Pitches for Success

Why is the elevator pitch no longer useful in the modern day? What are the best, modern sales pitching techniques? In his book To Sell Is Human, Daniel Pink explains that the elevator pitch is obsolete in today’s world of hierarchies and ease of information. Luckily, there are six sales pitch techniques that are perfect for today which Pink describes in detail. Here are Pink’s six pitches for success along with some extra pitch tips and tricks.

The Tobacco Industry: How They Challenged Science

What is the history of science and the tobacco industry? Why did it take so long for most people to believe that smoking is harmful? In Merchants of Doubt, historians Naomi Oreskes and Erik Conway look at doubt-mongering around the science of tobacco use. Their doubt-mongering was so successful that it took over 50 years for the majority of the public to believe that smoking is dangerous to health. Read on to learn about the history of science and doubt in regard to the tobacco industry.

Clayton Christensen: Jobs to Be Done Marketing Theory

Do you want to understand Clayton Christensen’s jobs to be done theory? How can this strategy help you figure out what your customers really want? Clayton Christensen’s jobs to be done theory can help you to better understand your customers and improve your marketing skills. You can learn about the best ways to market your product with an explanation of Christensen’s popular milkshake marketing tactic. Find out more about Clayton Christensen’s jobs to be done theory below.

The 4 Parts of a Good Sales Pitch Structure

How should you structure a sales pitch? At what point in your sales pitch should you offer the deal? According to Oren Klaff, the author of Pitch Anything, your sales pitch should consist of four phases. In the first phase, you introduce your pitch, yourself, and your idea. In the second phase, you talk about the numbers, the competition, etc. Once the specifics are clear, you offer the deal in phase three. Finally, in phase four, you create what he calls “hot cognitions.” We’ll cover the four phases of Oren Klaff’s sales pitch structure, how long each part should last,