The World's Best Book Summaries
What is direct-response marketing? Why should small businesses use it? Small businesses will often try to appeal to a large portion of the market. However, marketing expert Allan Dib argues they should instead focus on use direct-response marketing to target potential customers. Find out how direct-response marketing works below.
What is the Technology Adoption Life Cycle? What is the “chasm” in the context of the Technology Adoption Life Cycle model? The Technology Adoption Lifecycle is a theoretical model that aims to describe customer behavior in relation to the adoption or acceptance of a new product or technological innovation. According to Geoffrey Moore, the author of Crossing the Chasm, the Technology Adoption Life Cycle model doesn’t account for gaps that create the “chasm” between the early market and the mainstream market. In this article, we’ll discuss the flaw in the TALC model (according to Moore) and his revised explanation of the
What is the difference between a marketing strategy vs. tactics? Why do you need to understand your marketing strategy before thinking about tactics? Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. Find out the difference between marketing strategy vs. tactics below.
Is it better to have millions of followers or to have a small community? What are the steps for building an online community? According to Gary Vaynerchuk in Crush It!, it’s better to build a small, loyal community around your business than to have tons of mildly interested followers. He provides five steps you need to keep repeating in order to grow your following. Keep reading to learn how to build your online community.
Are you looking for Allan Dib’s one-page marketing template? Why is having a marketing plan crucial for the success of your business? The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses fail to market effectively, which is where Allan Dib’s one-page marketing template can help. Keep reading for Dib’s one-page marketing template from The 1-Page Marketing Plan.
Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn’t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.
Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business? In his book Crush It!, Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.
What are the three types of tech companies? What are the advantages and disadvantages of each type? In his book Inspired, Marty Cagan outlines the three types of tech companies: startups, growth-stage companies, and enterprise companies. He also discusses the pros and cons of being at each stage. Continue reading to learn about the three types of tech companies.
What is the freemium business model? How do freemium products generate revenue? The freemium business model is where a business gives away a limited suite of services for free and charge for a premium or additional features. The revenue from paying customers supports the costs incurred by the free users. In this article, we’ll take a look at the concept behind the freemium business model and explain the difference between freemium and free trial.
Why is it important to define the customer groups your business intends to target? What are the different types of customer groups? It’s important to identify and validate your customer groups before you develop your business model. There are five main types of customer groups: 1) mass market, 2) niche market, 3) subdivided market, 4) diversified market, and 5) multi-sided market. We’ll take a look at how to target each of these groups below.