Marketing Archives

Social Media Prospecting: 3 Strategies to Boost Name Recognition

A professional woman with a ponytail and blue shirt conducting social media prospecting on a desktop computer

What makes social media prospecting different from traditional sales approaches? How can you build meaningful connections with potential clients through social platforms? In Fanatical Prospecting, Jeb Blount reveals that social media isn’t meant for direct selling—it’s a powerful tool for building recognition and trust. His insights show how to leverage platforms such as LinkedIn to create authentic relationships with prospects. Keep reading to discover proven social media prospecting strategies that can transform your approach to building business relationships.

David Ogilvy Confessions of an Advertising Man: Overview

A woman with glasses and long blonde hair reading a book at her desk in an open workspace

What makes an advertisement effective in today’s crowded marketplace? How can marketers create campaigns that drive sales while building lasting brand value? David Ogilvy’s Confessions of an Advertising Man is packed full of time-tested wisdom from decades of his experience in the advertising industry. His insights cover everything from crafting compelling headlines to managing client relationships and building successful agencies. Keep reading to discover the proven strategies that helped Ogilvy become one of the most influential advertisers of all time.

The Boron Letters (Gary Halbert & Bond Halbert): Book Overview

A young man with dark hair and a dark jacket reading a book while sitting on a park bench in autumn

Would you like to write marketing copy that converts readers into customers? How can you tap into profitable markets and develop products that sell? In The Boron Letters, Gary Halbert reveals time-tested secrets for direct marketing success and living a fulfilling life. Written from prison to his son Bond, these letters contain wisdom gained from generating billions in sales through mail-order advertisements. Keep reading to discover proven strategies for identifying lucrative markets, creating compelling products, and writing persuasive copy that sells.

How to Market Your Services: 3 Tips to Expand Your Network

A woman talking into a megaphone and handing out flyers, showing how to market your services

Do you have services you think people will find helpful? How can you market yourself to people through research and coaching? Steve Chandler and Rich Litvin say that you should be ready to market your services once you have the mindset of a successful coach. Their advice includes three main marketing tips: 1) Look to your existing network to find clients, 2) research your potential clients, and 3) get started right away. Continue reading to learn how to market your services with their top-tier advice.

Informative Ads Are the Best Ads (David Ogilvy)

Advertisements in a subway terminal illustrate what makes an ad effective

What makes consumers more likely to purchase a product? Why do many advertisers miss the mark when creating their marketing campaigns? In Confessions of an Advertising Man, David Ogilvy shares valuable insights about creating informative ads that drive sales. He reveals how providing substantial product information builds trust and increases consumer interest. Keep reading to learn what this advertising legend says about crafting messages that resonate with audiences and lead to real results.

Selling a Knowledge Product: Tips From Gary & Bond Halbert

A woman looking at a variety of knowledge products (digital books) a computer screen

What makes a knowledge product profitable in today’s digital marketplace? How can you turn your expertise into a successful eBook? In The Boron Letters, Gary Halbert and his son Bond Halbert explain that the process of developing and selling a knowledge product starts with thorough research and understanding your target market. By following their time-tested advice, you can develop unique content that serves your audience. Keep reading to explore how to transform your knowledge into a profitable digital asset that stands out from the competition.

David Ogilvy: Brand Image Must Be Reinforced in Ad After Ad

What makes a brand image powerful enough to influence purchasing decisions? How can businesses create a memorable brand that stands out from competitors? David Ogilvy’s brand image philosophy emphasizes the importance of consistency and distinctiveness in advertising. His approach shows how successful brands maintain their identity over decades while strategically appealing to specific market segments. Continue reading to explore how Ogilvy’s proven strategies can help build a brand that captures attention and drives long-term success.

What Makes an Ad Effective: 3 Key Elements (David Ogilvy)

Female model in a fashion advertisement on a bus stop that says "That's the ticket"

What makes an ad truly stand out from the crowd? How can you create advertisements that not only capture attention but also result in sales? David Ogilvy, one of advertising’s greatest minds, shares his expertise on what makes an ad effective in his book Confessions of an Advertising Man. His time-tested principles cover everything from crafting compelling headlines to choosing the right imagery. Keep reading to discover the essential elements that transform ordinary advertisements into powerful sales machines.

AIDA Copywriting: Attention, Interest, Desire, Action

A woman with dark hair, glasses, a laptop, and papers uses the AIDA copywriting model: Attention, Interest, Desire, Action

Why does marketing copy often fail to convert readers into customers? What makes some sales messages more effective than others? AIDA copywriting has been a cornerstone of successful marketing for over a century. This time-tested approach breaks down the sales process into four crucial steps focused on Attention, Interest, Desire, and Action. Each step serves as a building block toward converting casual readers into eager buyers. Read more to discover how to craft compelling marketing messages that guide your readers naturally toward making a purchase.

The Prosperous Coach: Book Overview and Takeaways

What’s The Prosperous Coach by Steve Chandler and Rich Litvin about? Do you want to become a professional coach? In The Prosperous Coach, Chandler and Litvin explain how to take on the mindset of a successful coach and market yourself to potential clients. They also describe their process for building a client base for a thriving coaching business through deep, meaningful conversations. Read below for a brief The Prosperous Coach book overview.