The World's Best Book Summaries
How do you determine the optimal price for your product/service? What are some things you should take into account when pricing your offer? Your price can make or break the profitability of your business. The best price point is one that strikes a balance between reflecting the value of your product and allowing for a profit. Here are some tips on how to price your product or service.
What are some things you should consider when deciding on your marketing strategy? Who should you market to? How do you make your product/service appeal to your target customers? Once your business has something of value to offer, the next thing you should focus on is how you can attract attention and appeal to potential customers. According to Kaufman, your best bet is to tailor your marketing approach to people who’ve already expressed an interest in your offer. Here’s how to attract customers who are most likely to buy your product.
Do you want to learn how to get more customers for your business? Do you have a viable marketing plan that focuses on attracting new customers? Persuasive marketing is the key to getting more customers. While Byron Sharp, the author of How Brands Grow, believes that marketing to new customers is the perfect solution to growing a brand, there’s also evidence that focusing on existing customers is beneficial for your business. Here’s how to get more customers while also retaining your existing ones.
How can you make your offer appeal to your target customers? What are some things to keep in mind as you design your marketing message? Once your business has something of value to offer, you must think about how to make it appeal to your target customer. The product might meet the customers’ needs, but it’s appealing marketing that makes people buy it. Here are some tips on how to maximize your customer appeal.
Do you want your business to be the best in its field? Do you want to know how to grow a brand through great marketing? According to Byron Sharp, the author of How Brands Grow, growing a brand relies on a fixed pattern that focuses on attracting new customers, rather than keeping existing customers. He also claims that memorable branding is an essential part of this pattern, as it keeps customers thinking about your brand. Continue reading for Sharp’s advice on how to grow a brand and more information on the pattern of brand growth.
Do you want people to remember your business’s brand? How can you implement memorable branding into your marketing strategy? In his book How Brands Grow, Byron Sharp claims that the most effective way to market your brand is to increase the likelihood that consumers will think about it. You can easily create memorable branding in just three ways: advertising regularly, creating recognizable brand assets, and expanding your brand’s reach. Let’s go more in-depth on Sharp’s three memorable branding strategies.
Are you looking for a better way to promote your brand? Is unique marketing the most effective strategy to use? Unique marketing creates brands that stand out against competitors, but it won’t help attract customers in the long run. Instead, marketers should focus on continuing their brand that already works, considering most consumers don’t care about branding. Keep reading for Byron Sharp’s reasoning for why unique marketing is a waste of time.
What is a niche marketing strategy? Why are they so popular, yet drive so many businesses to fail? Niche marketing strategies aim to sell a company’s products to a very small and specific audience. However, Byron Sharp in his book How Brands Grow says that limiting your target audience can make you lose potential customers who aren’t a part of that specific group. Let’s look at how niche marketing strategies work, and why it’s better to advertise to a larger demographic.
Are you considering a subscription-based business model for your company? Are you looking for new ways to increase revenue from existing customers? For many companies such as Netflix, subscription-based business models are the only way to gain profits because they’re “subscriber-only” services. However, that doesn’t mean subscription-based business models are meant for every business. Learn why Byron Sharp, the author of How Brands Grow, believes that subscription-based business models don’t work for a lot of businesses.
What does How Brands Grow by Byron Sharp explain about marketing? What are the main takeaways from the book? Marketing professor Byron Sharp’s book How Brands Grow says that while many people consider mass marketing to be “dead,” it’s actually more effective than modern marketing used today. To support this claim, Sharp creates three rules that every marketer should follow if they want their business to reach a wider audience. Continue reading to learn more about Byron Sharp’s three rules of marketing in How Brands Grow.