The World's Best Book Summaries
What is product positioning in marketing? How important is it in selling your product? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. She contends that most marketers don’t fully understand what positioning is or its vital importance to selling. Keep reading to learn what positioning is and why it matters.
Is product positioning necessary? What about repositioning? If you work in marketing yet still can’t define what “positioning” is, consultant and speaker April Dunford is here to tell you that you’re not alone. If you’re not sure what positioning is, you’re not likely to understand its importance—and you’re bound to make a few mistakes. Let’s look at Dunford’s insights into poor positioning and three marketing mistakes to avoid.
How well do customers understand how to use your product? Are they clear on why they need it? In Obviously Awesome, positioning consultant and speaker April Dunford explains why positioning is critical to successfully selling your product. Dunford argues that positioning isn’t merely helpful; it’s the bedrock of successful selling and marketing. Read more to understand the importance of positioning in selling your product.
Do you want to improve your Search Engine Optimization (SEO) skills? What are some of the best SEO resources for learning this complex skill? While the internet is flooded with various SEO resources, not all of them are helpful for beginners. The best SEO resources are typically created by people with industry knowledge who have firsthand experience using SEO in their business. Read on to learn our suggestions for the best SEO resources, including blogs, podcasts, and YouTube channels, if you want an easy way to learn SEO quickly.
How can you build a reputation in business quickly? What are the consequences of having a bad reputation? How can you improve your business reputation? In Stephen Covey’s book, The Speed of Trust, earning the trust of others is one of the key factors Covey highlights for building a positive reputation. Covey advises business owners to focus on how trustworthy their company is perceived when trying to build or improve business reputation. Read on to learn Covey’s advice for building a reputation in business that will earn you more loyal customers.
Do you want to turn your hobby of creating art into a career? How can you promote your art online? Making art is fun and exciting, but it can be a little difficult to get your work recognized. Artist Austin Kleon has a few tricks that will help get your work out there for the world to see. Here’s how to promote art online from Kleon’s book Show Your Work!.
What are competitive marketing strategies? How can you assure your product will outmatch your competitors’ products? A competitive marketing strategy is a long-term plan that businesses develop to gain a competitive advantage in the market. William M. Luther provides a few strategies he swears by in The Marketing Plan. Keep reading to learn how to be the best in your market.
What is multiple segmentation? How does splitting your target market increase growth in business? Market segmentation is when you divide your target market into multiple segments with a different product or message. In The Marketing Plan, William M. Luther encourages multiple segmentation because it offsets market decline. Here’s a more in-depth explanation of why Luther is in favor of multiple segmentation.
What is William M. Luther’s book The Marketing Plan about? What should you take away from the book? In The Marketing Plan, management and marketing expert William M. Luther outlines the variables that impact both the immediate and long-term success of your product or service. He encourages analyzing how these variables impact your business so that you can develop an effective business plan. Read on for a brief overview of The Marketing Plan.
Are you having trouble setting objectives for your business? What is the key to knowing how to create a marketing plan? In The Marketing Plan, William M. Luther emphasizes the importance of setting goals for your business. He explains that an effective marketing plan should include three components: an outline of your business goals, the strategies you’ll use to achieve those goals, and measurable short-term objectives. Here’s how to create a marketing plan with Luther’s advice.