Guerrilla Marketing by Jay Conrad Levinson: Overview

Guerrilla Marketing by Jay Conrad Levinson: Overview

Looking for an overview of Guerrilla Marketing by Jay Conrad Levinson? What is the author’s key advice, according to the book? In Guerrilla Marketing, Jay Conrad Levinson argues that traditional approaches to marketing campaigns don’t work for everyone, especially if you own a small business. Levinson’s book offers more affordable, more impactful ways to market your business, even if you have limited resources. Keep reading for an overview of Jay Conrad Levinson’s Guerrilla Marketing, including the key takeaways.

How to Create a Brand Identity in 2 Effortless Steps

How to Create a Brand Identity in 2 Effortless Steps

How do you create a brand identity? What is the importance of a company’s brand? If you’re building a company from scratch, you’ll need to come up with a brand. Your brand will tell a story about how your company will solve problems differently than other companies. Let’s look at how to create a brand identity in three steps outlined in Play Bigger.

Product Positioning Strategy: 12 Steps to Positioning Any Product

Product Positioning Strategy: 12 Steps to Positioning Any Product

What’s the best way to position a product in the market? What steps should you take, and in what order? In Obviously Awesome, April Dunford proposes a 12-step process that lets you position any product well. Her process takes you all the way from creating a cross-departmental positioning group to sharing your final positioning across the company. Let’s take a look at each step in Dunford’s product positioning strategy.

A Long-Term Marketing Strategy to Stay Relevant

A Long-Term Marketing Strategy to Stay Relevant

What is the purpose of a long-term marketing strategy? How can you stay relevant in the market? The book Play Bigger advises how to keep your business afloat in the competitive market. The authors suggest a long-term marketing strategy that includes creating a new market and expanding it to another market. Let’s look at their long-term marketing strategy so your business stays at the top.

Obviously Awesome: Book Overview & Key Takeaways

Obviously Awesome: Book Overview & Key Takeaways

In the marketing process, how important is positioning? What are the right—and wrong—ways to do it? In Obviously Awesome, positioning consultant and speaker April Dunford explains why positioning is critical to successfully selling your product. To help you position any product well, Dunford provides a 12-step process. Keep reading to learn what positioning is, common positioning mistakes, and the 12 steps.

Creating a New Market to Become a Market Winner

Creating a New Market to Become a Market Winner

What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.

Your Positioning Implementation Plan: The 3 Steps to Success

Your Positioning Implementation Plan: The 3 Steps to Success

Once you’ve created a product positioning plan, what are your next steps? How do you make your plan a reality? Once you have a positioning strategy, you need to put it into effect. Your positioning implementation plan should involve creating a narrative about your product, building your messaging, and, finally, tracking your success and making any needed adjustments. Let’s take a look at each step in detail.