The World's Best Book Summaries
Which writing rules should you follow? Which ones may you break—and when should you break them? The editing process includes applying writing “rules” to your piece, but Ann Handley emphasizes that the rules are secondary to your purpose and that you can always break the rules if it suits your piece. She does, however, list a few rules that you’d be wise to follow. Keep reading to learn about these rules for writing.
How is writing for video different from other writing formats? Does grammar matter? How should you punctuate the text? In Everybody Writes, bestselling author, speaker, and digital marketer Ann Handley offers a comprehensive guide to writing everything you need to write in today’s business world. The book’s main focus is on writing for marketing purposes, and she discusses how to write for video. Continue reading to learn these practical tips that are useful regardless of the type of video you’re writing for.
What tone should you use in social media posts? Should you take a stand on social issues? In Everybody Writes, Ann Handley offers a comprehensive guide to improving your writing and reaching your audience. When it comes to writing for social media, she discusses how to keep your brand voice consistent while adapting your tone. Keep reading for Handley’s tips as well as some advice about commenting on social causes.
What’s the best way to evoke emotions with your writing? How can you balance creativity with credibility when you write? Whether you’re emailing your colleagues at work, posting on social media, writing papers for school, or writing content for marketing, creativity matters. In Everybody Writes, Ann Handley discusses why it’s important and how to achieve it. Continue reading to learn about the importance of creative writing for all types of content.
What’s the “so what” factor? How can you, as a writer, advocate for your readers? In Everybody Writes, Ann Handley discusses writing for your audience. She explains that your writing must help your reader by providing useful content and that it should build a strong relationship with your reader. Keep reading to learn more about these two critical aspects of writing.
Does your brand have a strong voice? Does it appeal to your target customers? Should it include humor? To write good marketing material, you must hone and convey your brand’s voice. A strong brand voice offers an identity for the customer to align with, and it can be the deciding factor when customers are choosing between you and your competitors. Read more to learn how to create a brand voice.
What are the negative effects of alcohol advertising? How does alcohol marketing harm people? Holly Whitaker’s book Quit Like a Woman points out the many ways people are encouraged to drink, even if it ends in horrible consequences. Alcohol marketing is used to persuade vulnerable people into drinking, but it could result in alcoholism. Check out how alcohol companies advertise addiction to sell their products.
Why are stories so impactful? How are they important personally, socially, and professionally? Stories can be powerful elements of lectures, advertisements, sermons, and therapy sessions. Stories are more effective than most other ways of relaying information, and the importance of storytelling goes far deeper than communication. Continue reading to see how storytelling engages, teaches, inspires, makes things real, and even heals.
What is the funnel marketing strategy? How is it effective in starting a business? The funnel marketing strategy is a roadmap that helps prospects become paying customers. Sahil Lavingia goes into more detail in his book The Minimalist Entrepreneur. Keep reading to learn more about the funnel marketing strategy.
Why is a company story important? How do you create one? How can you use a story to attract customers? Donald Miller is an author and the owner of StoryBrand, a company that helps businesses craft more effective story-based marketing messaging. In his book Business Made Simple, Miller explains why and how to create a compelling company story that encourages employees and customers to take action. Keep reading to learn how to write and market a company story, according to Miller.