Marketing Archives

Why Short-Form Content Is the Future of Digital Publishing

What is short-form content? How is it reshaping the digital publishing industry? More importantly, how can you use it to your benefit? As attention spans have shortened and interests have changed, publishers have to adapt to the effects of technology. With all of the content that’s out there, it can become overwhelming to maintain focus as a reader, which makes it equally hard to keep audiences engaged. Keep reading to better understand how content has changed and what the digital publishing industry can do to adapt. The Evolution of Attention A goldfish used to be a prime example of a

Why a Niche Targeting Strategy Works Best for Tech Startups

What is a niche targeting strategy? Why does this strategy work best for business growth, especially for tech startups? According to Andrew Chen, if there’s a secret to success in the tech industry, it’s a thorough understanding of the network effect. He claims that using the network effect together with a niche targeting strategy is one of the best ways to make your startup profitable. Read on to learn why a niche targeting strategy helps tech startups grow, according to Chen.

Grow Your Customer Base: 3 Network Effect Strategies

Why is it important to grow your customer base? What are some ways to attract new customers? In The Cold Start Problem, author Andrew Chen explains how to establish and grow a business from scratch based on the network effect business model. According to him, if you want to grow your customer base, it’s important to understand how the network effect works in business growth. Read on to learn three strategies to grow your customer base, according to Chen.

Why Are Third-Party Cookies Going Away & What Comes Next?

Why are third-party cookies going away? What will be the impact? What will replace them? Many Americans are turning their backs on third-party cookies, which track your information and browsing history across multiple websites. With third-party cookies going away, internet users will enjoy a privacy boon but many businesses and the advertising industry may not be so fortunate. Read on to learn why third-party cookies are going away and what experts say will be the impact of their departure.

Pre-Launch Marketing Strategy: 3 Steps Before You Open for Sales

How do you get people to subscribe to your email list? Should you let feedback influence your product? How can you build anticipation around your product launch? Entrepreneur and digital marketing expert Jeff Walker suggests you treat your product launch like a major event to stir up anticipation and build desire. He recommends you do three things before you open for sales: create an email list, gauge the interest of prospective customers, and build anticipation. Keep reading to learn the ins and outs of Walker’s pre-launch marketing strategy.

How to Build an Email List: Attract & Connect With Subscribers

What should you promise your subscribers? Should you use paid advertising to grow your contact list? What’s a “squeeze page”? Whether you’re starting with a vague business idea or a fully-developed product, Jeff Walker says that creating and growing an email list is the first step to a successful product launch. He provides several tips on starting and growing a subscriber list. Read more to learn how to build an email list and stay connected with your customers and prospective customers.

How to Get People to Buy Your Product: 3 Keys to Launch Success

What should you talk about with your customers before you try to sell to them? How can you stand out in the market? To thrive in the digital marketing arena, Jeff Walker suggests you take advantage of mental triggers—brain shortcuts that influence people to do certain things—in your product launch. These triggers support three key factors of a successful launch: value, relationships, and desire. Keep reading to learn how to get people to buy your product by integrating all three of these factors.

Launch by Jeff Walker: Book Overview & Key Takeaways

What should you do before you even mention sales? How can you make a product launch an event that people don’t want to miss? In Launch, entrepreneur and digital marketing expert Jeff Walker says that you should prioritize giving value and building customer engagement rather than focusing on sales to launch a product online quickly and successfully. He provides a practical strategy with clear steps. Keep reading for an overview of Launch by Jeff Walker, and get on the road to a successful product launch.

How to Launch a Product: 3 Scenarios for Online Businesses

What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.

Product Launch Communication Plan: 3 Messages You Must Send

What do your prospective customers need to hear before you launch your product? What questions do you need to answer for them? You can attract interested buyers with little more than an email list. In Launch, Jeff Walker shares his five-stage strategy to launch a product successfully. Stage three is about building anticipation for your launch, and it hinges on what you communicate to your contacts. Continue reading to learn about Walker’s product launch communication plan.