The World's Best Book Summaries
Does your brand have a strong voice? Does it appeal to your target customers? Should it include humor? To write good marketing material, you must hone and convey your brand’s voice. A strong brand voice offers an identity for the customer to align with, and it can be the deciding factor when customers are choosing between you and your competitors. Read more to learn how to create a brand voice.
What are the negative effects of alcohol advertising? How does alcohol marketing harm people? Holly Whitaker’s book Quit Like a Woman points out the many ways people are encouraged to drink, even if it ends in horrible consequences. Alcohol marketing is used to persuade vulnerable people into drinking, but it could result in alcoholism. Check out how alcohol companies advertise addiction to sell their products.
Why are stories so impactful? How are they important personally, socially, and professionally? Stories can be powerful elements of lectures, advertisements, sermons, and therapy sessions. Stories are more effective than most other ways of relaying information, and the importance of storytelling goes far deeper than communication. Continue reading to see how storytelling engages, teaches, inspires, makes things real, and even heals.
What is the funnel marketing strategy? How is it effective in starting a business? The funnel marketing strategy is a roadmap that helps prospects become paying customers. Sahil Lavingia goes into more detail in his book The Minimalist Entrepreneur. Keep reading to learn more about the funnel marketing strategy.
Why is a company story important? How do you create one? How can you use a story to attract customers? Donald Miller is an author and the owner of StoryBrand, a company that helps businesses craft more effective story-based marketing messaging. In his book Business Made Simple, Miller explains why and how to create a compelling company story that encourages employees and customers to take action. Keep reading to learn how to write and market a company story, according to Miller.
What’s the key to marketing your small business? How can you boost sales for your business? Marketing for a small business can be difficult because of a limited budget and minimal resources. However, Sahil Lavingia’s book The Minimalist Entrepreneur says you don’t need much to start advertising. Here’s how to market your small business, according to Lavingia.
Do you want to take your business to the next level? Why should you implement digital marketing in your business plan? Digital marketing offers many ways to promote your business, but it’s always evolving. The best digital marketing resources can keep you up to date with the latest trends and online strategies to boost your business. Keep reading for a list of the best digital marketing resources in 2022, including books, blogs, and podcasts.
What are the different stages of the customer buying journey? How can you create more loyal customers? As customers repeatedly have positive experiences with your brand, they tend to move through different levels of connection to your brand. In Superfans, Patt Flynn explains there are four levels of fandom that customers can go through in their journey. Let’s touch on the stages of the customer buying journey that you often see in businesses.
What is Superfans by Pat Flynn about? What are the main takeaways of the book? In Superfans, Pat Flynn explains the process that turns ordinary customers into passionate lifelong fans. In his book, you’ll find a collection of strategies you can start applying today to build community, engagement, and enthusiasm around your brand. Read below for a brief overview of Superfans by Pat Flynn.
What is a superfan? Why are superfans important for business? In Superfans, Patt Flynn argues that superfans are the lifeblood of your company. He covers what superfans are and how they benefit your business. Continue reading to learn more about these loyal customers.