Marketing Archives

Go Digital With This Simple 5-Step Online Business Strategy

Is your business failing to attract customers? What’s the best online business strategy to use? Traditional advertising in print and on television isn’t enough these days. Old and new businesses need to transition to digital marketing to appeal to younger generations, and we’ve got the strategies to help you thrive online. First, we’ll look at why digital marketing is important, and then we’ll dive into the best online business strategies to implement.

How to Write Marketing Copy: 4 Steps to Communicate Your Edge

Do you have an excellent product that deserves excellent marketing copy? What’s the best way to capture your product’s essence in words? To succeed in business, you must effectively market and sell your product or service. Not only must you refine what your product or service is, but you must also refine how you present it. In Ready, Fire, Aim, Michael Masterson provides a four-step strategy to do that. Read more to learn how to write marketing copy in four simple steps.

How to Use Attribute Substitution to Influence People

Do you want to be more persuasive when you speak? How much would it help if you could understand the way people think and feel? Peter D. Andrei says that attribute substitution is behind a variety of cognitive biases and can be used to influence your audience in subtle yet powerful ways. He explains how you can do this by using emotions as replacement attributes, providing abundant evidence, and presenting social proof. Read more to learn how to use attribute substitution to influence people.

How the Anchoring Effect Is a Helpful Tool for Persuasion

What’s the most basic negotiation tactic? How’s your perception of a wine’s price affected by your knowledge of the price of other wines? In How Highly Effective People Speak, Peter D. Andrei shares the basic strategies of powerful communication, teaching you how to speak with eloquence and persuasion by tapping into patterns of thinking that affect human behavior and perception. One of these patterns is the anchoring effect. Keep reading to learn how to convey your message in the most efficient and effective way possible by understanding the anchoring effect.

How to Launch a Business Using the Ready-Fire-Aim Strategy

What’s the easiest way to figure out how to reach customers? Why should you experiment with multiple versions of your product? In Ready, Fire, Aim, Michael Masterson argues that you shouldn’t try to perfect your product before putting it on the market. Rather, you should go ahead and put variations of it out there. Then, let that experience help you perfect your marketing strategy. Continue reading to learn how to launch a business in Masterson’s unorthodox way.

Unraveling Consumer Expectations: The Key to Innovation

Why is it important to understand consumer expectations? How can it drive product innovation and success? In today’s competitive business landscape, understanding what motivates consumers is paramount to achieving success. According to Clayton Christensen’s book Competing Against Luck, by aligning products with consumer expectations, companies can accurately predict their success in the market. Keep reading to learn how to truly understand consumer expectations, according to Christensen.

How to Expand Your Business: 3 Ways to Break New Ground

Would you like to increase your business’s earning potential? Do you feel like you’ve gone as far as you can with the products and services you already have? It might seem as though you’ve tapped out your customer base and have nothing new to offer. Veteran entrepreneur Michael Masterson shares three ways to build on your success and break through to new territory with new products and new customers. Keep reading to learn how to expand your business with Masterson’s methods.

Customer-Centric Design: How to Use It to Guide Innovation

What does customer-centric design mean? Why do products with a customer-centric design usually garner more success? In a world where customers are constantly seeking solutions to their specific needs, businesses must embrace customer-centric design to thrive. Author Clayton Christensen explains that it’s about understanding what customers aim to accomplish and crafting products that align with those goals. Read on to learn about customer-centric design and how to use it to harness product innovation.

Kindra Hall’s Stories That Stick: Book Overview

What is Kindra Hall’s Stories That Stick about? What are the main takeaways of the book? In Stories That Stick, Kindra Hall discusses why stories are so powerful, explains what makes a good story, and introduces four core story models. She also includes prompts to help you build a stockpile of compelling stories. Read below for a brief overview of Stories That Stick.

Why Is Storytelling Important in Business? 3 Reasons

Why is storytelling important in business? How do stories allow you to build connections? Stories have a massive role to play in business. They can convince customers to buy your product because of the connection you’ve built with them, and there’s even scientific proof that they increase empathy in listeners. Let’s dive into the importance of stories in a business setting, according to Kindra Hall’s book Stories That Stick.