The World's Best Book Summaries
Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.
When you communicate, are you clear on what your big idea is? Does your audience have clarity? What is the main point of what you’re saying? If you’re not sure, you might appreciate learning how Amazon communicates. In The Bezos Blueprint, Carmine Gallo helps you identify your main point and then communicate it effectively using the structure of a press release. Continue reading to learn how to get your main point across.
Are you looking for quotes about marketing strategy? Which books contain some of the best? Quotes are quick and simple ways to gain inspiration and nuggets of knowledge. We’ve collected 22 marketing strategy quotes from some of the best books about marketing strategy. We’ve included context and an explanation for each quote. Continue reading for these insightful quotes about marketing strategy.
What’s the three-act narrative structure? How can you use stories to communicate effectively and sell your ideas? An effective way to simplify complex ideas and explain why they matter is to tell a story about them. According to Carmine Gallo, Jeff Bezos is a natural storyteller with an intuitive grasp of how to use narrative to get an idea across to his audience. Read more to learn how to create a narrative using Bezos’s techniques.
Why is Ogilvy on Advertising considered the “primer on all aspects of advertising”? What’s a Purple Cow? Are all marketers liars? If you’re looking for books about marketing strategies, you’ve come to the right place. We’ve put together a list of 14 books, from best-selling classics to more recent publications. Continue reading to discover some of the best books about marketing strategies.
Which writing rules should you follow? Which ones may you break—and when should you break them? The editing process includes applying writing “rules” to your piece, but Ann Handley emphasizes that the rules are secondary to your purpose and that you can always break the rules if it suits your piece. She does, however, list a few rules that you’d be wise to follow. Keep reading to learn about these rules for writing.
How is writing for video different from other writing formats? Does grammar matter? How should you punctuate the text? In Everybody Writes, bestselling author, speaker, and digital marketer Ann Handley offers a comprehensive guide to writing everything you need to write in today’s business world. The book’s main focus is on writing for marketing purposes, and she discusses how to write for video. Continue reading to learn these practical tips that are useful regardless of the type of video you’re writing for.
What tone should you use in social media posts? Should you take a stand on social issues? In Everybody Writes, Ann Handley offers a comprehensive guide to improving your writing and reaching your audience. When it comes to writing for social media, she discusses how to keep your brand voice consistent while adapting your tone. Keep reading for Handley’s tips as well as some advice about commenting on social causes.
What’s the best way to evoke emotions with your writing? How can you balance creativity with credibility when you write? Whether you’re emailing your colleagues at work, posting on social media, writing papers for school, or writing content for marketing, creativity matters. In Everybody Writes, Ann Handley discusses why it’s important and how to achieve it. Continue reading to learn about the importance of creative writing for all types of content.
What’s the “so what” factor? How can you, as a writer, advocate for your readers? In Everybody Writes, Ann Handley discusses writing for your audience. She explains that your writing must help your reader by providing useful content and that it should build a strong relationship with your reader. Keep reading to learn more about these two critical aspects of writing.