Marketing Archives

Oversubscribed by Daniel Priestley: Book Overview & Takeaways

What does “demand breeds demand” mean? What’s more effective than mass marketing? When should you bring your product to market? Oversubscribed by Daniel Priestley starts with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses why and how to do this and explains how to run a successful marketing campaign. Continue reading for an overview of this practical book that can get you on the path to solid sales.

How to Differentiate a Product: 3 Ways to Stand Out From the Crowd

What’s the most effective way to stand out from competitors? Is it wise to undercut your competitors’ prices? The central theme of Oversubscribed by Daniel Priestley is to have more customers than you can handle. So, a great deal of the book is devoted to ways of attracting those customers. One of those ways is to differentiate your product from all the others on the market. Keep reading to learn how to differentiate a product and neutralize the competition.

How to Create Demand for a Product (More Than You Can Meet)

How can you take advantage of the law of supply and demand? What’s the best way to build brand loyalty? Serial entrepreneur Daniel Priestley begins his business guide Oversubscribed with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses practical ways that you can generate that interest. Keep reading for Priestley’s advice on how to create demand for a product (even more than you can meet).

Why a Sales Conversation Is the Easiest Step in the Process

Where do people often go wrong in sales conversations? When is the right time to have them? A sales conversation is easy once you’ve created demand and primed the market. Do the groundwork—and the conversation with your prospective buyers is a cinch. In Oversubscribed, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right. Read on to learn how to have a sales conversation that ultimately leads to sales conversion.

Bookend Your Sales With This Word-of-Mouth Marketing Strategy

How effective is word-of-mouth marketing? How do you get people talking about your company? Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed, Daniel Priestley explains how you can take advantage of this method before the sale to build demand—and after the sale to keep customers excited about your product. Keep reading to learn an effective word-of-mouth marketing strategy you can use to get people talking and keep people talking.

How to Create a Successful Marketing Campaign in 5 Steps

How do you get enough people talking about your business to make it profitable? What if you saw yourself as a campaign manager instead of a salesperson? Daniel Priestley discusses why and how you should build an extreme level of demand for your products before starting to sell them. He then provides the steps for a successful marketing campaign: determine your supply, prime the market, reach critical mass, make the sale, and keep people talking. Keep reading to learn how to create a successful marketing campaign with these five steps.

How to Optimize Email Marketing for Success in 2023

Are you trying to build relationships with customers and grow your business? How do you run an email marketing campaign? Email is an effective, multi-purpose tool that you can use to communicate important information with your customers and cultivate prospective business. Depending on how you design your campaign, email marketing can increase sales from existing customers, bring back inactive customers, or develop awareness of your brand for future customers. Keep reading to understand how email marketing works and how to optimize it for your business. Overview of Email Marketing Email marketing is a powerful strategy that can yield a return

Why Short-Form Content Is the Future of Digital Publishing

What is short-form content? How is it reshaping the digital publishing industry? More importantly, how can you use it to your benefit? As attention spans have shortened and interests have changed, publishers have to adapt to the effects of technology. With all of the content that’s out there, it can become overwhelming to maintain focus as a reader, which makes it equally hard to keep audiences engaged. Keep reading to better understand how content has changed and what the digital publishing industry can do to adapt. The Evolution of Attention A goldfish used to be a prime example of a

Why a Niche Targeting Strategy Works Best for Tech Startups

What is a niche targeting strategy? Why does this strategy work best for business growth, especially for tech startups? According to Andrew Chen, if there’s a secret to success in the tech industry, it’s a thorough understanding of the network effect. He claims that using the network effect together with a niche targeting strategy is one of the best ways to make your startup profitable. Read on to learn why a niche targeting strategy helps tech startups grow, according to Chen.

Grow Your Customer Base: 3 Network Effect Strategies

Why is it important to grow your customer base? What are some ways to attract new customers? In The Cold Start Problem, author Andrew Chen explains how to establish and grow a business from scratch based on the network effect business model. According to him, if you want to grow your customer base, it’s important to understand how the network effect works in business growth. Read on to learn three strategies to grow your customer base, according to Chen.