Marketing Archives

How to Launch a Product: 3 Scenarios for Online Businesses

What are the steps involved in a product launch event? Can you launch before you have a product? How can you partner with other businesses and share their success? At its simplest, a product launch is a process of introducing and selling a new product to potential customers. In Launch, Jeff Walker discusses three scenarios for launching a product in the online business world: a digital product launch event, launching without a product, and launching with partners. Read more to learn how to launch a product in each of these three ways.

Product Launch Communication Plan: 3 Messages You Must Send

What do your prospective customers need to hear before you launch your product? What questions do you need to answer for them? You can attract interested buyers with little more than an email list. In Launch, Jeff Walker shares his five-stage strategy to launch a product successfully. Stage three is about building anticipation for your launch, and it hinges on what you communicate to your contacts. Continue reading to learn about Walker’s product launch communication plan.

Planning a Product Launch Event: A Step-by-Step Guide

How can you take advantage of the mental triggers of your prospective customers? What’s a “squeeze page”? How should you follow up with people who didn’t buy your product? In this digital age, when nearly anyone can start a business online, it can be difficult to stand out. In Launch, marketing expert Jeff Walker offers a product launch event strategy that will help you market and sell a product with little to no start-up costs. Continue reading to learn how to stage a successful product launch event, step by step.

How to Create a Crowdfunding Campaign: The 3 Steps

Why should you start a fundraiser? How do you create a crowdfunding campaign? If you have an idea that might change the world, you should consider starting a crowdfunding campaign. In Bold, Peter Diamandis and Steven Kotler explain the benefits of a fundraiser and how to create one if you think people will invest in your vision. Check out how to create a crowdfunding campaign and make your vision come to life.

Ca$hvertising by Drew Eric Whitman: Book Recap

Looking for an overview of Ca$hvertising by Drew Eric Whitman? What are his fundamental advertising techniques? Advertising coach Drew Whitman claims many advertisers put a lot of money into ads but see little return on their investments. In Ca$hvertising, he claims that he can help you turn your mediocre ads into money-making machines by letting you in on one big secret. Read on for a brief overview of Ca$hvertising by Drew Eric Whitman.

Fear Appeal in Advertising: Is It Effective?

What is fear appeal advertising? Is it an effective advertising technique? In Ca$hvertising, Drew Whitman offers insider tricks on how to craft the most compelling, money-generating ads for your business. He argues that most advertisers don’t recognize that their ads must address core human needs, including avoiding fear or threats, to gain the attention of consumers. Keep reading to learn why a fear appeal in advertising is effective, according to Whitman.

How to Write Advertising Copy: The 4 Basics to Know First

Want to know how to write advertising copy? If you’re just starting out, what are the most important things to know? In his book Ca$hvertising, Drew Whitman presents a variety of his best techniques for creating money-making ads. According to him, there are four basic aspects to writing advertising copy that every writer should know how to do. Read on to learn how to write advertising copy, according to Whitman’s four basic techniques.

Cognitive Shortcuts in Advertising: Most Common Examples

How to Build a Latticework of Mental Models

What are cognitive shortcuts in advertising? How are they used to influence consumer decision-making? According to Drew Whitman, cognitive shortcuts are an effective marketing strategy for convincing consumers to buy products spontaneously. In his book Ca$hvertising, he offers examples of common advertising techniques that rely on cognitive shortcuts. Keep reading for some examples of cognitive shortcuts in advertising, according to Whitman.

Your Product’s Benefits: How to Identify & Market Them

How should you identify your product’s benefits? After that, how should you effectively market them? Drew Whitman is an advertising coach and the author of Ca$hvertising, a book that will teach you the fundamental rules of advertising. According to him, to market your product successfully, you must know how it benefits at least one of the eight core needs of human beings. Read on to learn how to identify your product’s benefits and use them in marketing, according to Whitman.