Marketing Archives

3 Reasons Why Interruption Marketing Doesn’t Work (Seth Godin)

What do billboards and TV commercials have in common? How much are you annoyed by their intrusion? Even if you haven’t heard the specific term before, “Interruption Marketing” probably sounds familiar. You’ve had your experience disrupted by ads that you don’t expect or want. You certainly didn’t ask for them. Seth Godin explains why this type of marketing had its heyday—but it’s finally time to move on. Read more to learn three reasons why Interruption Marketing is no longer as effective as it used to be.

What Is Permission Marketing & Why Is It So Profitable?

What is permission marketing? Why is it more effective than old-style “Interruption Marketing”? Seth Godin says that the primary advertising method of the 20th century is no longer the most effective approach. He advocates building relationships through what he calls “permission marketing.” He explains what it is and why it’s so much more profitable in today’s brand-saturated market. Keep reading to understand what permission marketing is as well as the philosophies that are behind it.

Seth Godin on Freebie Marketing: Break the Ice With Customers

Is freebie marketing a smart approach? If so, how and when should it be done? In Permission Marketing, Seth Godin recommends opening a line of communication with consumers by offering them valuable freebies in exchange for their contact information. This is the first step in his three-part permission marketing strategy. Continue reading to learn how to break the ice with prospective customers by giving out freebies.

Trust in Marketing: The Basis of Profitability (Seth Godin)

How important is trust in marketing? How can you concretely build it and keep it? In Permission Marketing, Seth Godin discusses two approaches: Interruption Marketing and Permission Marketing. Both owe their profitability to the fact that they built customer trust in a brand. However, Godin asserts that Permission Marketing builds trust in a far more cost-effective way. Read more to learn about building customer trust through Godin’s permission model.

Get It Right: The Importance of Accurate Data in Market Research

Are you skilled at knowing when data is misleading? Can you recognize false positives? When you test your ideas in various markets, you get data that can be invaluable. But, inaccurate data will send you off in the wrong direction. In the context of market research, economist John A. List discusses the importance of accurate data and shares strategies on how to recognize false positives. Read more to learn how to get more accurate data in market research.

Seth Godin: A Marketing Strategy Based on Permission

What’s the best way to approach prospective customers? What’s the most profitable level of permission you can get from customers? In Permission Marketing, Seth Godin establishes the broad basics of his approach: Make long-term investments in your customers, and personalize offers for each individual. Then, he gets more specific and outlines the steps you can take to set up and profit from a permission marketing campaign. Keep reading to learn the basics of Seth Godin’s marketing strategy as presented in Permission Marketing.

How to Create YouTube Content: Insights From YouTube Secrets

What’s unique about your YouTube channel? Where do good video content ideas come from? Is it possible to create quality content without fancy equipment? According to Benji Travis and Sean Cannell, the most important thing you can do to build your YouTube business is to consistently post valuable content on your channel. They discuss how to choose a theme for your channel and how to make videos that will deliver the value your channel needs to be successful. Keep reading to learn how to create YouTube content that’s compelling.

How to Make Money With a YouTube Channel: 4 Income Ideas

What should you do with your YouTube channel before focusing on revenue? What are the various ways you can make money on YouTube? Which is better—channel membership or Patreon? According to prominent YouTubers Benji Travis and Sean Cannell, the “YouTube secret” is this: you just need a sound business model. In their book, they explain how to create a successful YouTube channel and share several ways to monetize it. Read on to learn how to make money with a YouTube channel through four revenue streams.

How to Build a YouTube Audience & Cultivate Community

How do you build a community of viewers on YouTube? How often should you post videos to your channel? What’s the best way to deal with trolls? While it’s crucial to create quality content, content by itself is not enough to make your YouTube business successful. Benji Travis and Sean Cannell explain that you also need to build a community of dedicated viewers who are united by their common interest in your content. Read more to learn how to build a YouTube audience and foster community among your viewers.

How to Understand YouTube Analytics & Gauge Your Videos’ Value

How do you know your videos are really delivering the value you intended? Do YouTube analytics overwhelm you? If you want to have a successful YouTube channel, you need to understand the metrics for your videos. In YouTube Secrets, prominent YouTubers Benji Travis and Sean Cannell help you decipher YouTube’s algorithms and leverage them for ranking. Keep reading to learn how to understand YouTube analytics and make use of their insights.