Marketing Archives

What Is a Sales Funnel and How Does It Work?

What is a sales funnel, and how does it work? What are the advantages of using a sales funnel over a regular website? In a sales funnel, each page links only to the next one in a pathway leading to a purchase. According to Russel Brunson, the author of Dotcom Secrets, sales funnels result in better conversions because they don’t distract leads with multiple options, focusing solely on closing the sale. Keep reading to learn why sales funnels convert better.

How to Create a Website Conversion Funnel in 4 Steps

How do you create a website conversion funnel? How should you design your funnel to maximize conversions? According to Russel Brunson, the author of Dotcom Secrets, a website funnel consists of four key stages: the purchase page, the add-on button, the add-on page, and the thanks page. Brunson describes many specific variations of the sales funnel, but they all more or less follow this same basic structure. Let’s take a look at each stage in more detail.

The 4 Types of Customer-Centric Innovation Explained

What is customer-centric innovation? How can you make your customers satisfied with your product? The customer is the most important person to make happy when it comes to creating and distributing products. In Ten Types of Innovation, Larry Keeley and his co-authors identify four types of innovations that relate to how your customers perceive and interact with your company. Find out how to enforce customer-centric innovation in your company.

Product Storytelling: Who Wants Your Product, and Why?

What’s the most important step when creating a product? How does a product’s story guide both the product and its marketing? Tony Fadell wrote a book called Build: An Unorthodox Guide to Making Things Worth Making. He says that the key to knowing what is actually worth making is in discovering your story. Your product story answers vital questions about your product, so it’s an indispensable step in the process. Read on to learn about product storytelling from Fadell, along with some related advice from Eric Ries, John Brooks, and Donald Miller.

Gamification Rewards: How to Use Them in Business & Marketing

What are gamification rewards? What are the different types? How can you use gamification in your business? According to Yu-kai Chou, gamification rewards can make or break a game, and designing them effectively for your business can be a challenge. In his book Actionable Gamification, he explains that the key to motivating players with rewards is randomness and mystery. Read on to learn how to design the most effective gamification rewards, according to Chou.

Oversubscribed by Daniel Priestley: Book Overview & Takeaways

What does “demand breeds demand” mean? What’s more effective than mass marketing? When should you bring your product to market? Oversubscribed by Daniel Priestley starts with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses why and how to do this and explains how to run a successful marketing campaign. Continue reading for an overview of this practical book that can get you on the path to solid sales.

How to Differentiate a Product: 3 Ways to Stand Out From the Crowd

What’s the most effective way to stand out from competitors? Is it wise to undercut your competitors’ prices? The central theme of Oversubscribed by Daniel Priestley is to have more customers than you can handle. So, a great deal of the book is devoted to ways of attracting those customers. One of those ways is to differentiate your product from all the others on the market. Keep reading to learn how to differentiate a product and neutralize the competition.

How to Create Demand for a Product (More Than You Can Meet)

How can you take advantage of the law of supply and demand? What’s the best way to build brand loyalty? Serial entrepreneur Daniel Priestley begins his business guide Oversubscribed with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. He discusses practical ways that you can generate that interest. Keep reading for Priestley’s advice on how to create demand for a product (even more than you can meet).

Why a Sales Conversation Is the Easiest Step in the Process

Where do people often go wrong in sales conversations? When is the right time to have them? A sales conversation is easy once you’ve created demand and primed the market. Do the groundwork—and the conversation with your prospective buyers is a cinch. In Oversubscribed, Daniel Priestley walks you through the prep work and then discusses how to have a sales conversation when the time is right. Read on to learn how to have a sales conversation that ultimately leads to sales conversion.

Bookend Your Sales With This Word-of-Mouth Marketing Strategy

How effective is word-of-mouth marketing? How do you get people talking about your company? Word-of-mouth advertising is as old as time, and it’s still hugely effective. In Oversubscribed, Daniel Priestley explains how you can take advantage of this method before the sale to build demand—and after the sale to keep customers excited about your product. Keep reading to learn an effective word-of-mouth marketing strategy you can use to get people talking and keep people talking.