The World's Best Book Summaries
Does your business need revamping? Do you want to gain a competitive advantage in business? The goal of every business is to outperform its competitors. Competitive Advantage by Michael Porter suggests that you align your operational procedures with one of three strategies: set lower prices, offer something unique, and target niche markets. Discover how to implement each of these strategies.
Do you want your business to stand out from the rest? How can you practice differentiation in business? To gain a competitive advantage in the market, your business has to offer something unique from other businesses. Additionally, you need to target niche markets that your product specifically caters to. Let’s look at how to make your business one of a kind to draw more consumers in.
Do you find a lot of advertising intrusive? Do you want to market your product or service without annoying prospective customers? Often, disruptive advertisements can feel more obnoxious than persuasive. In Permission Marketing, Seth Godin says there’s a better way for brands to get the attention of potential customers. Keep reading for an overview of Permission Marketing, which shows you how to create marketing that customers actually ask to see.
What do billboards and TV commercials have in common? How much are you annoyed by their intrusion? Even if you haven’t heard the specific term before, “Interruption Marketing” probably sounds familiar. You’ve had your experience disrupted by ads that you don’t expect or want. You certainly didn’t ask for them. Seth Godin explains why this type of marketing had its heyday—but it’s finally time to move on. Read more to learn three reasons why Interruption Marketing is no longer as effective as it used to be.
What is permission marketing? Why is it more effective than old-style “Interruption Marketing”? Seth Godin says that the primary advertising method of the 20th century is no longer the most effective approach. He advocates building relationships through what he calls “permission marketing.” He explains what it is and why it’s so much more profitable in today’s brand-saturated market. Keep reading to understand what permission marketing is as well as the philosophies that are behind it.
Is freebie marketing a smart approach? If so, how and when should it be done? In Permission Marketing, Seth Godin recommends opening a line of communication with consumers by offering them valuable freebies in exchange for their contact information. This is the first step in his three-part permission marketing strategy. Continue reading to learn how to break the ice with prospective customers by giving out freebies.
How important is trust in marketing? How can you concretely build it and keep it? In Permission Marketing, Seth Godin discusses two approaches: Interruption Marketing and Permission Marketing. Both owe their profitability to the fact that they built customer trust in a brand. However, Godin asserts that Permission Marketing builds trust in a far more cost-effective way. Read more to learn about building customer trust through Godin’s permission model.
Are you skilled at knowing when data is misleading? Can you recognize false positives? When you test your ideas in various markets, you get data that can be invaluable. But, inaccurate data will send you off in the wrong direction. In the context of market research, economist John A. List discusses the importance of accurate data and shares strategies on how to recognize false positives. Read more to learn how to get more accurate data in market research.
What’s the best way to approach prospective customers? What’s the most profitable level of permission you can get from customers? In Permission Marketing, Seth Godin establishes the broad basics of his approach: Make long-term investments in your customers, and personalize offers for each individual. Then, he gets more specific and outlines the steps you can take to set up and profit from a permission marketing campaign. Keep reading to learn the basics of Seth Godin’s marketing strategy as presented in Permission Marketing.
What’s unique about your YouTube channel? Where do good video content ideas come from? Is it possible to create quality content without fancy equipment? According to Benji Travis and Sean Cannell, the most important thing you can do to build your YouTube business is to consistently post valuable content on your channel. They discuss how to choose a theme for your channel and how to make videos that will deliver the value your channel needs to be successful. Keep reading to learn how to create YouTube content that’s compelling.