How can you know your idea will scale? What should you look for, and what should you avoid? Economist and professor John A. List says that a viable business idea has four characteristics. It has a scalable audience, it’s not dependent on talented individuals, it anticipates spillover effects, and it keeps costs under control. Read on to learn about these four characteristics of a good business idea.
The 4 Characteristics of a Good Business Idea (John List)
