How to Persuade Others With Unconscious Logic

A leader talking to her team.

Would you like to influence people more effectively? Have you found that reason and facts don’t always do the job? According to Rory Sutherland, we should harness unconscious logic if we want to persuade people and influence their behavior. His insights and advice are valuable for business leaders, marketers, policymakers, parents, and anyone who seeks to influence others. Keep reading to understand the power of unconscious logic and learn how to persuade others by tapping into it.

Top 3 Employee Well-Being Initiatives for a Healthy Workplace

A boss giving her employee a thumbs up

Do you want to prioritize the well-being of your employees? How can you create a more casual workplace? In his book Let My People Go Surfing, Yvon Chouinard says that a core tenet of Patagonia’s business philosophy is prioritizing the well-being of its employees. Your business depends on your employees, so ensuring their happiness and safety is a recipe for success. Discover three employee well-being initiatives that you should utilize as a manager.

Who: Book Overview (Geoff Smart and Randy Street)

A man reading a book in an office.

What’s Who by Geoff Smart and Randy Street about? What’s the ideal hiring plan? In Who, business executives Geoff Smart and Randy Street say that many companies struggle to succeed because they lack an effective hiring process. Smart and Street seek to solve this problem by sharing their own hiring process, which is designed to more accurately identify the best candidate. Read below for a brief Who book overview.

Interview Rubric for Hiring: Questions to Answer as an Interviewer

Two men shaking hands during a job interview.

What interview rubric for hiring should you follow? What types of questions should you answer as an interviewer? The first step in the hiring process is creating a hiring rubric when a role opens. This rubric lists the role’s important responsibilities, as well as abilities and traits that can help the employee complete those responsibilities. Here’s how to fill out your interview rubric.

Stephen M. R. Covey’s Trust and Inspire: Book Overview

Stephen M. R. Covey’s Trust and Inspire: Book Overview

What motivates people in today’s workplace? Is your leadership style as effective as it can be? Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others by Stephen M. R. Covey says that it’s time for leaders to step up from traditional leadership to inspirational leadership to succeed in all areas of work and life. Covey explains why this is important and how to achieve it. Continue reading for our comprehensive Trust and Inspire book overview.

How to Write a Good Job Description: Define a Role’s Purpose

A woman typing on a laptop with a notebook on her desk

What makes a good job description? How do you define an open role’s purpose? The first question you should answer in a hiring rubric is “What’s the role’s current purpose?” This is an important question, as the company may prioritize different responsibilities and traits from the same role at different points in time. Learn how to write a good job description to attract the right candidate.

Command and Control vs. Trust and Inspire Leadership (Covey)

Command and Control vs. Trust and Inspire Leadership (Covey)

Are you a modern leader or a throwback to the Industrial Age? What if you could hit the nail on the head when it comes to what’s required in leadership today? In Trust and Inspire, Stephen M. R. Covey argues that the fundamental nature of work has changed since the industrial era, necessitating a corresponding shift in leadership. He discusses the difference between industrial and modern work and explains why leaders must evolve to keep up. Read more to understand Command and Control vs. Trust and Inspire leadership.

How to Create a Talent Pool: Finding the Strongest Candidates

An interview candidate man in a talent pool of candidates

What’s a talent pool? Who should you ask for referrals? Rather than creating a job posting and sending it out for anybody to respond to, the authors of Who recommend you create a talent pool instead. This process involves asking trusted employees for referrals and cultivating relationships with those referrals. Discover how to create a talent pool of potential candidates.

Trust and Inspire Leadership: The 5 Fundamental Beliefs

Trust and Inspire Leadership: The 5 Fundamental Beliefs

How do your beliefs shape your leadership style? What do you believe to be true about yourself and the people you lead? In Trust and Inspire, Stephen M. R. Covey says that as a modern leader, you must inspire employees to maximize their work quality by trusting and encouraging them to achieve their full potential. He contends that the foundation of this type of leadership is a set of beliefs. Keep reading to learn the five fundamental beliefs of Trust and Inspire leadership.

How to Interview Candidates (& the 4 Interview Types)

A professional man interviewing candidates.

Are you looking to fill a new position at your company? What are the four types of interviews you should conduct? A crucial step in the hiring process comparing the candidates to your hiring rubric to determine if they fill a particular role. This is done by interviewing them about their past roles and what they bring to the table. Here’s how to interview candidates to find the right one for the job.