Would you like to influence people more effectively? Have you found that reason and facts don’t always do the job? According to Rory Sutherland, we should harness unconscious logic if we want to persuade people and influence their behavior. His insights and advice are valuable for business leaders, marketers, policymakers, parents, and anyone who seeks to influence others. Keep reading to understand the power of unconscious logic and learn how to persuade others by tapping into it.
How to Persuade Others With Unconscious Logic
