Entrepreneurship Archives

How to Create a Marketing Plan With Clear Objectives

Are you having trouble setting objectives for your business? What is the key to knowing how to create a marketing plan? In The Marketing Plan, William M. Luther emphasizes the importance of setting goals for your business. He explains that an effective marketing plan should include three components: an outline of your business goals, the strategies you’ll use to achieve those goals, and measurable short-term objectives. Here’s how to create a marketing plan with Luther’s advice.

Why Organizational Culture Is Important

How much does your organization’s culture matter? Can it actually determine whether you succeed or fail? Ben Horowitz argues that organizational culture is paramount to success. He believes that the right culture will boost your business in three ways: by serving the vision, by providing a common purpose, and by combining with a product or service in a way that creates a huge impact. Keep reading to learn why organizational culture is important.

How to Hire the Right Person (And Keep Them)

Are you in charge of hiring new employees at work? How do you know you’re hiring the right person for the job? In their book Execution, business leaders Larry Bossidy and Ram Charan provide three steps for choosing the right employee. They also explain how to retain your employees after hiring them by supporting their development. Keep reading to learn how to choose and retain good employees.

Marketing Message: How to Appeal to Your Audience

Do you have a product that you’re proud of? How should you use a marketing message to sell that product to a certain audience? A marketing message conveys the benefits of your product to your target audience. William M. Luther gives great advice on how to deliver your marketing message effectively in The Marketing Plan. Continue reading to find out how to create and deliver your marketing message.

Zig Ziglar on Selling: How to Successfully Close a Sale

Are you a new salesperson? What is Zig Ziglar’s advice on selling? In Secrets of Closing the Sale, salesman and public speaker Zig Ziglar reveals how you can greatly increase your chances of closing your sales. To do so, you need to exhibit the core qualities of a good salesperson and address customer objections. Here’s the beneficial advice of Zig Ziglar on selling and becoming a better salesperson.

How to Stand Out From Your Competitors: 2 Methods

Is your product struggling to sell? How do you want to stand out against your competitors? It’s nearly impossible to find a market that has no competitors. Instead, you have to learn how to stand out from your competitors, using William M. Luther’s two methods in The Marketing Plan. Read on to learn how to stand out against your competitors.

The 3 Most Important Qualities of a Leader

What are the most important qualities of a leader? Why is humbleness an important leadership trait? In their book Execution, business leaders Larry Bossidy and Ram Charan share the qualities you must embody to be a great leader. According to the authors, without these qualities, you will simply not be able to execute and succeed. Here are the most important qualities of a leader, according to Bossidy and Charan.

How to Beat the Competition in Business: 8 Strategies

Are you looking to grow your business? Do you want to know how to beat the competition in business? When selling a product, you’re going to have more than a few competitors out there. Luckily, William M. Luther’s book The Marketing Plan has advice on how to succeed in competitive markets. Here are Luther’s four strategies to beat the competition, plus four more strategies from other business experts.

How to Handle Objections in Sales: 3 Techniques

Do your customers bring up objections? Do you need to know how to handle objections in sales? In his book Secrets of Closing the Sale, salesman and author Zig Ziglar goes over three techniques to address customer objections. These techniques include addressing objections immediately, appealing to logic and emotion, and staying calm. Below, we’ll go over the three techniques on how to handle objections in sales.

Peter Thiel: Monopoly Is Better for Society

Can monopolies be good? What are the advantages of monopolies? According to Peter Thiel, monopoly is better for society. When a business has a monopoly (meaning it faces no significant competition in the market where it operates), it has the freedom to consider the welfare of its employees and the broader impact of its products and operations on society because profits are assured. Here’s why monopoly is better for society, according to Peter Thiel.