The World's Best Book Summaries
What is a target market? How can you identify the target market of your company? A target market is a specific group of consumers that may potentially buy your product. It’s important to pinpoint your target market and understand what their unmet needs are so you can fulfill them. Let’s discuss how to identify a target market in the five parts highlighted in Play Bigger.
How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company’s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.
How should you promote your company? What are examples of an event marketing strategy? Marketing events are good ways of introducing your company to the world. The book Play Bigger says that big and small events are opportunities to express your ideas to your target audience. Check out examples of event marketing strategies to spread your company’s message.
Does your business have a Plan B? Do you have a healthy “give-and-take” dynamic between upper and middle management? Adaptability is a competitive advantage. Intel CEO Andy Grove offers advice on how to build a flexible organization so that you stay ahead of the game. The keys, he says, are proactively investing in alternatives and cultivating a flexible business culture. Keep reading for Grove’s wisdom about adapting to change in the business environment.
Why shouldn’t you start a business by yourself? What kind of partners should you look for? When it comes to starting a new business, entrepreneurs Ash Ali and Hasan Kubba advise against going it alone. They explain why you need partners and what kind of people you should add to your team. They say you should fill three roles: an innovator, a promoter, and a specialist. Keep reading for Ali and Kubba’s advice on how to build a startup team.
Do you have an idea for a business? How can you tell if it’s a viable one? Ash Ali and Hasan Kubba say you don’t need to come up with anything spectacular. A viable business idea should build on your unique strengths, or “unfair advantages,” and offer value to people’s lives. Keep reading to learn how to evaluate business ideas.
What’s the difference between lifestyle and hyper-growth startups? How do you know which type of startup business is right for you? Entrepreneurs Ash Ali and Hasan Kubba, in their book The Unfair Advantage, describe two types of startups: lifestyle and hyper-growth. They offer recommendations for how to determine which type of startup you should pursue. The factors to consider, they say, are your purpose, your desired lifestyle, and your unfair advantages. Read more for Ali and Kubba’s insight into different types of startups.
What’s a hyper-growth startup? What makes them grow so fast? How are they funded? In their book, The Unfair Advantage, Ash Ali and Hasan Kubba explain what hyper-growth startups are. They discuss how these businesses get started, how they’re funded, and what type of product or service they typically involve. They also provide some insight into the chances of success and what it’s like to be part of one of these businesses. Keep reading to learn the basics of hyper-growth startups.
What’s a lifestyle startup? Is it the right kind of business for you? Entrepreneurs Ash Ali and Hasan Kubba explain what lifestyle startups are and why they’re usually self-funded. They offer a bit of insight into what it takes to make this type of business profitable. We include some pros and cons of small business ownership to help you know what kind of business is right for you. Continue reading to learn the basics of lifestyle startups.
Do you have a good reputation in your field? Are you making the most of the trust you’ve earned from others? In The Unfair Advantage, entrepreneurs Ash Ali and Hasan Kubba explain how your reputation can give you a leg up over the competition. Other businesses and professionals do what you do, but they don’t have the same status and connections you have. You can leverage your reputation and relationships to find success. Read more to learn why reputation is important and how to use it to your advantage.