Entrepreneurship Archives

How to Define Sprint Goals (+Practice Exercise)

Wondering how to define sprint goals? What is the sprint design process? How do you choose high-priority goals? The Design Sprint process involves creating many versions of the same idea and improving your idea using the information you gain from each iteration. According to Jake Knapp’s book Sprint, design thinking can be broken down into two parts: identifying a problem and developing a solution (i.e. your sprint goal). Read on to learn Knapp’s advice on how to define sprint goals, including a brief exercise at the end of the article.

Start With Why Discussion Questions (Simon Sinek)

Looking for Start With Why discussion questions? How can these exercises help you apply the lessons from Simon Sinek’s book? Start With Why covers everything you need to know about creating an organization that puts its values at the center of its business. The core concept is simple and straightforward: Great businesses know why they’re doing what they’re doing—and they use that mission as their guiding principle. Continue reading for discussion questions and exercises inspired by Start With Why.

How to Get to the Point & Present With Confidence

Do people get the point you’re trying to make? What is the key to learning how to get to the point? If you’ve identified and honed your point, you’re ready to market it. In Get to the Point!, Joel Schwartzberg says the single most important goal when presenting your point is to make a strong pitch that resonates with your audience. Let’s look at the different ways you can learn how to get to the point.

How to Measure Campaign Performance Like a Pro Marketer

Want to know how to measure campaign performance for your brand? Which method is used by marketing experts? Jay Conrad Levinson is a marketing expert whose book, Guerrilla Marketing, has taught many readers how to advertise more effectively while spending less money. According to him, measuring the performance of an ad campaign goes further than simply assessing the amount of customer interest you create. Read on to learn Levinson’s step-by-step method for measuring campaign performance.

Cheap Market Research Techniques for Any Budget

Looking for some cheap market research techniques? Which low-cost techniques work the best? According to bestselling author Jay Conrad Levinson, the more you understand your target market, the easier you’ll find it to appeal to these customers and influence their purchasing decisions. Levinson claims that you don’t need to spend a lot on your research to get good results. Read on for an overview of some inexpensive market research techniques, according to Levinson.

How to Create a Brand Identity in 2 Effortless Steps

How do you create a brand identity? What is the importance of a company’s brand? If you’re building a company from scratch, you’ll need to come up with a brand. Your brand will tell a story about how your company will solve problems differently than other companies. Let’s look at how to create a brand identity in three steps outlined in Play Bigger.

Creating a New Market to Become a Market Winner

What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.

What Is Market Design? The Art of Creating Markets

What is market design? Why would you want to create a new market? If you want to stand out from other companies, you should consider market design. The marketing book Play Bigger describes it as the act of creating an entirely new market for your product. Find out more about the concept of market design below.

3 Difficulties & Disadvantages of Entering New Markets

What are the disadvantages of entering new markets? Why is it so hard to design a new market? As great as its benefits are, market design is difficult for three reasons. However, the book Play Bigger suggests that overcoming these disadvantages is worth it for your company in the long-run Let’s look at why entering the new market has its disadvantages.

How to Develop a New Market to Expand Your Business

Why does your business need a new market? How can you develop a new market? A new market is where you’ve created a novel solution for consumers. This type of solution isn’t just improving on other solutions because it completely alters peoples’ lives and renders old markets obsolete. Check out how to develop a new market, according to the book Play Bigger.