The World's Best Book Summaries
What is the point of customer research? How can customer research increase sales numbers? There are three areas of customer research that will help you target the most relevant customer need. In Breakthrough Advertising, Eugene M. Schwartz teaches you how to write up excellent headlines based on the findings from your customer research. Below we’ll look at why headlines and customer research are important in advertising.
Looking for a product design critique example? How does the sprint method inform design critique? Jake Knapp’s Design Sprint method aims to teach product designers how to test a product idea in just five days. Using the sprint method for design critique is helpful if you’re stuck in the middle of a project that seems to be going nowhere. Read on for a product design critique example from Knapp’s bestselling book Sprint.
What is the book The Mom Test about? What should you take away from Rob Fitzpatrick’s advice? If you ask someone what they think of your business idea, they’ll almost always lie to your face to spare your feelings. However, Rob Fitzpatrick’s book The Mom Test says if you ask the right questions, you can strip away these lies and receive brutal honesty from anyone—even your mom. Read below for an overview of The Mom Test.
What is the How Might We (HMW) method? How should you use the HMW method in a design sprint workshop? Jake Knapp invented the Design Sprint process while working for Google and later facilitated sprints with over a hundred companies, including Slack, Airbnb, and Spotify. According to him, using the How Might We method of questioning is one of the keys to a successful design sprint workshop. Read on to learn how to use the How Might We method in your sprint workshop, according to Knapp.
Do you want your business to be successful? Do you know how to advertise your product? According to Eugene M. Schwartz in Breakthrough Advertising, the headline is the first and most important component of an advertisement that you should work on. He suggests five ways to use headlines to sell your product. Keep reading to learn how to advertise your product in the best way possible.
Do you prefer formal or informal meetings? What are the benefits and downsides of both? When meeting with potential clients, Rob Fitzpatrick in The Mom Test suggests starting out with informal meetings to get to know the client. If that doesn’t work, he says you should resort to a more formal setting. Check out the benefits of both formal and informal meetings to see what’s right for you.
How much have you personally used the product you sell? Which is better—mass marketing or a narrow focus? In The Ultimate Sales Letter, Dan Kennedy shares strategies to craft powerful sales letters that will capture customers’ attention and make them want to buy what you’re selling. Kennedy says you must start with getting to know your product inside and out and identifying and understanding your target customer. Keep reading for tips on how to know your product and your customer.
What is customer experience testing? How can you optimize your testing with a Design Sprint? Jake Knapp’s book Sprint details the process of conducting a Design Sprint to create and test a product prototype. A crucial step in this process is customer experience testing, and Knapp advises creating a flowchart to optimize your user testing. Keep reading to learn about the Design Sprint process and customer experience testing, according to Knapp.
How do you learn how to develop your business? How can customer feedback help your business? If you’re having trouble thinking of the next step for your business, Rob Fitzpatrick’s book The Mom Test has you covered. After you have conversations with customers, you should show a prototype of your product to potential customers. Continue reading to learn how to develop your business with Fitzpatrick’s advice.
Wondering how to define sprint goals? What is the sprint design process? How do you choose high-priority goals? The Design Sprint process involves creating many versions of the same idea and improving your idea using the information you gain from each iteration. According to Jake Knapp’s book Sprint, design thinking can be broken down into two parts: identifying a problem and developing a solution (i.e. your sprint goal). Read on to learn Knapp’s advice on how to define sprint goals, including a brief exercise at the end of the article.