The World's Best Book Summaries
How do you create a brand identity? What is the importance of a company’s brand? If you’re building a company from scratch, you’ll need to come up with a brand. Your brand will tell a story about how your company will solve problems differently than other companies. Let’s look at how to create a brand identity in three steps outlined in Play Bigger.
What does it take to build a new market? What is the advantage of creating a new market? A new market should show that your product isn’t merely better than its competitors, but that it’s in an entirely different league. Creating a new market for your product is the only way you can become a market winner. Continue reading to learn why creating a new market is your best option, according to Play Bigger.
What is market design? Why would you want to create a new market? If you want to stand out from other companies, you should consider market design. The marketing book Play Bigger describes it as the act of creating an entirely new market for your product. Find out more about the concept of market design below.
What are the disadvantages of entering new markets? Why is it so hard to design a new market? As great as its benefits are, market design is difficult for three reasons. However, the book Play Bigger suggests that overcoming these disadvantages is worth it for your company in the long-run Let’s look at why entering the new market has its disadvantages.
Why does your business need a new market? How can you develop a new market? A new market is where you’ve created a novel solution for consumers. This type of solution isn’t just improving on other solutions because it completely alters peoples’ lives and renders old markets obsolete. Check out how to develop a new market, according to the book Play Bigger.
What is a target market? How can you identify the target market of your company? A target market is a specific group of consumers that may potentially buy your product. It’s important to pinpoint your target market and understand what their unmet needs are so you can fulfill them. Let’s discuss how to identify a target market in the five parts highlighted in Play Bigger.
How do you write a branding proposal? What is the point of proposing your brand? When building a company, one of the first things you need to do is create your company’s identity and brand. You might have to share your brand with investors, which means writing up a proposal. Read below to learn how to write a branding proposal from the book Play Bigger.
How should you promote your company? What are examples of an event marketing strategy? Marketing events are good ways of introducing your company to the world. The book Play Bigger says that big and small events are opportunities to express your ideas to your target audience. Check out examples of event marketing strategies to spread your company’s message.
Does your business have a Plan B? Do you have a healthy “give-and-take” dynamic between upper and middle management? Adaptability is a competitive advantage. Intel CEO Andy Grove offers advice on how to build a flexible organization so that you stay ahead of the game. The keys, he says, are proactively investing in alternatives and cultivating a flexible business culture. Keep reading for Grove’s wisdom about adapting to change in the business environment.
Why shouldn’t you start a business by yourself? What kind of partners should you look for? When it comes to starting a new business, entrepreneurs Ash Ali and Hasan Kubba advise against going it alone. They explain why you need partners and what kind of people you should add to your team. They say you should fill three roles: an innovator, a promoter, and a specialist. Keep reading for Ali and Kubba’s advice on how to build a startup team.