Entrepreneurship Archives

How to Implement a Business Strategy & Realize Your Vision

How should senior leadership be involved in innovation projects? How should you handle integrating new initiatives into your core business? In Lead From the Future, business strategists Mark W. Johnson and Josh Suskewicz explore the steps of future-back thinking (visionary planning). They show how you can adopt the process to improve outcomes for your business. Keep reading for Johnson and Suskewicz’s advice on how to implement a business strategy with an eye always on the future.

How to Create a Vision for Your Business in 3 Clear Steps

What will your industry look like in 10 years? How will the market change? How might your company need to adjust to meet new demands in a different business landscape? Drawing on insights from their research and experience working with prominent companies, Mark W. Johnson and Josh Suskewicz provide a practical, three-stage framework that enables you to stay ahead of your competition and unlock new possibilities for your organization. The first stage is creating a vision. Read on to learn how to create a vision for your business with the three steps provided in Lead From the Future.

How to Create YouTube Content: Insights From YouTube Secrets

What’s unique about your YouTube channel? Where do good video content ideas come from? Is it possible to create quality content without fancy equipment? According to Benji Travis and Sean Cannell, the most important thing you can do to build your YouTube business is to consistently post valuable content on your channel. They discuss how to choose a theme for your channel and how to make videos that will deliver the value your channel needs to be successful. Keep reading to learn how to create YouTube content that’s compelling.

How to Build a YouTube Audience & Cultivate Community

How do you build a community of viewers on YouTube? How often should you post videos to your channel? What’s the best way to deal with trolls? While it’s crucial to create quality content, content by itself is not enough to make your YouTube business successful. Benji Travis and Sean Cannell explain that you also need to build a community of dedicated viewers who are united by their common interest in your content. Read more to learn how to build a YouTube audience and foster community among your viewers.

How to Understand YouTube Analytics & Gauge Your Videos’ Value

How do you know your videos are really delivering the value you intended? Do YouTube analytics overwhelm you? If you want to have a successful YouTube channel, you need to understand the metrics for your videos. In YouTube Secrets, prominent YouTubers Benji Travis and Sean Cannell help you decipher YouTube’s algorithms and leverage them for ranking. Keep reading to learn how to understand YouTube analytics and make use of their insights.

YouTube Secrets: Book Overview & Key Takeaways

How do you come up with ideas for videos? What should you consider when you write a title for your videos? Is crowdfunding a viable method of making money on YouTube? In YouTube Secrets, Benji Travis and Sean Cannell walk you through a plan to create a successful YouTube channel. They discuss how to generate valuable content, build community, and develop revenue streams for your channel. Continue reading for an overview of this book that can put you on the road to YouTube success.

Go Digital With This Simple 5-Step Online Business Strategy

Is your business failing to attract customers? What’s the best online business strategy to use? Traditional advertising in print and on television isn’t enough these days. Old and new businesses need to transition to digital marketing to appeal to younger generations, and we’ve got the strategies to help you thrive online. First, we’ll look at why digital marketing is important, and then we’ll dive into the best online business strategies to implement.

Ready, Fire, Aim: Michael Masterson’s 4-Step Business Strategy

What should be your top priority during the first stage of your business? What are some effective ways of coming up with new product ideas? How can you keep your business growing after initial success? In Ready, Fire, Aim, Michael Masterson presents a strategy for building and growing a profitable business. He says successful, multimillion-dollar businesses progress through four stages of development, each presenting different challenges and objectives that entrepreneurs must prioritize. Read more for an overview of this book that can help you ensure continued growth and profitability for your business.

How to Launch a Business Using the Ready-Fire-Aim Strategy

What’s the easiest way to figure out how to reach customers? Why should you experiment with multiple versions of your product? In Ready, Fire, Aim, Michael Masterson argues that you shouldn’t try to perfect your product before putting it on the market. Rather, you should go ahead and put variations of it out there. Then, let that experience help you perfect your marketing strategy. Continue reading to learn how to launch a business in Masterson’s unorthodox way.

How to Grow Your Career as a Startup: Follow These 3 Principles

How do you grow your career like a startup? What are three entrepreneurship principles everyone should follow? There are three principles you need to treat your career like a startup: developing your competitive edge, becoming adaptive to changing circumstances, and cultivating a network of supporters. By applying these principles, you can stand out from your competitors, make bold career decisions, and navigate unexpected obstacles. Continue reading to learn how to grow your career, according to Reid Hoffman and Ben Casnocha’s book The Startup of You.