What are Patagonia’s best innovation practices? What makes Patagonia stand out from other outdoor apparel companies? After launching Patagonia, Yvon Chouinard quickly discovered that running an apparel business wasn’t the same as making climbing equipment. The company quickly had to pull together creative strategies that would help it succeed. Keep reading to learn more about Patagonia’s innovation strategies.
Patagonia: Innovation Saved the Outdoor Apparel Company
