The Innovation Strategy of Starbucks That Saved the Company

Two new Starbucks drinks on a ledge as part of the innovation strategy at Starbucks

What’s the innovation strategy of Starbucks? What cuts did CEO Howard Schultz have to make to raise Starbucks’s profits? One of Schultz’s initial turnaround strategies in 2008 was to improve Starbucks’ financial standing. He achieved this by focusing on two objectives: frugalizing operations and shifting in focus from expansion to innovation. Let’s explore these innovative changes in more detail.

Starbucks in 2010: Howard Schultz’s Plan for a Better Future

A Starbucks store in 2010

What was Starbucks’s plan for success in 2010? How did Starbucks reward its employees in the same year? In 2010, Starbucks lifted itself out of an economic rut thanks to former CEO Howard Schultz. Schultz’s not only stemmed Starbucks’ financial downturn but also bolstered its reputation as a socially responsible corporation. Here’s how Schultz planned to keep Starbucks in a positive state after 2010.

2 Ways Democracy and Economic Inequality Are Connected

people standing on stacks of coins of different heights illustrate the link between democracy and economic inequality

Is economic inequality eroding the foundations of democracy? How does the widening wealth gap affect our social fabric? Democracy and economic inequality are increasingly intertwined in modern society. We draw insights from a philosopher and an economist to understand the complex relationship between these two factors, examining how growing social divisions and reduced social mobility can threaten democratic systems. Continue reading for perspectives on this crucial issue shaping our world today.

How to Protect Democracy: 3 Strategies to Stave Off Threats

a security guard in front of a large granite building labeled "Democracy" illustrates how to protect democracy

Are you concerned about the state of democracy in your country? Do you wonder how to protect democracy in an increasingly polarized world? Shortform’s Master Guide to Threats to Democracy explores practical solutions to safeguard democratic institutions. We’ll examine several approaches that aim to strengthen democracy and foster a more inclusive political landscape. Read on to discover how you can play a role in protecting and revitalizing democracy in your community and beyond.

Thomas Piketty: Inequality of Wealth Can Be Reduced 3 Ways

cartoon drawing of three people each holding two dollars illustrates Thomas Piketty's inequality of wealth solutions

What do you think about the growing wealth gap in our society? Should this issue be addressed? According to Thomas Piketty, inequality of wealth can be dealt with. In his book Capital in the Twenty-First Century, he proposes three key economic reforms to reduce wealth inequality: a global wealth tax, increased financial transparency, and progressive taxation. Continue reading to understand Piketty’s ideas and their implications for society.

The 2007-2008 Starbucks Crisis: What Led to Its Near Defeat?

A closed sign on the window of a Starbucks store that shows a Starbucks crisis

What was the Starbucks crisis in 2007 and 2008? What caused Starbucks stocks to drop at a worrying pace during this time? By the mid-2000s, Starbucks was in a great place as a franchise. However, the decision to focus on rapid growth over in-store experience led to customer complaints, dropping stocks, and slow financial growth. Continue reading to learn about the factors that led to Starbucks’s downfall.

Starbucks in 2007: How the Franchise Fell From the Top

A Starbucks store in 2007

What happened to Starbucks in 2007? Why did Starbucks suffer from opening new stores? By 2007, Starbucks had become a bastion of coffeehouse culture, but it wasn’t performing as well as former CEO Howard Schultz thought it should. In his book Onward, Schultz discusses how Starbucks rose to the top but fell to the bottom during the 2007-2008 financial crisis. Keep reading to learn about the rise and fall of Starbucks.

How COVID-19 Changed the World (Schwab & Malleret)

a globe that has been broken in several places depicts how COVID-19 changed the world

Are you prepared for the next global crisis? How has the COVID-19 pandemic changed your perspective on worldwide interconnectedness? The book COVID-19 by Klaus Schwab and Thierry Malleret delves into how COVID-19 changed the world across various global systems. The authors explore how the crisis has exposed vulnerabilities, shifted international dynamics, and heightened risks for vulnerable nations. Keep reading to uncover the complex web of consequences stemming from this unprecedented global emergency.

The Impact of COVID-19 on Businesses: Schwab & Malleret Explain

businessmen at a conference table in front of a cityscape overlaid with graphs depict the impact of COVID-19 on businesses

Are you curious about how COVID-19 has changed the business landscape? Want to know what the future holds for various industries? In their book COVID-19, Klaus Schwab and Thierry Malleret explore the impact of COVID-19 on businesses across the globe. From supply chain transformations to shifts in government influence, they share insights into the evolving economic and social landscape. Read on to discover how the pandemic is reshaping the business world and what it means for you.

The Economic Impact of COVID-19 (Schwab & Malleret)

three silhouetted people looking at a digital world map on the wall illustrate the economic impact of COVID-19

Are you curious about how COVID-19 has reshaped our world? What lasting changes will we see in the economy? In COVID-19, authors Klaus Schwab and Thierry Malleret explore the pandemic’s far-reaching impacts. They examine the economic impact of COVID-19, industry transformations, and the acceleration of digital technologies. The book covers how these changes are affecting our daily lives and future prospects. Keep reading to uncover the key insights from this thought-provoking analysis.