What makes something go viral? Why do some ideas catch on when others don’t? Economist Robert J. Shiller contends that narratives drive behavior far more than we might realize. He outlines five factors that contribute to the widespread dissemination of economic narratives: memorable visuals, emotional resonance, influential endorsers, holistic explanations, and a human-centric focus. Continue reading to understand these virality factors that apply to narratives of all kinds.
What Makes Something Go Viral? 5 Reasons Ideas Catch On
