How to Guide a Team: 3 Ways to Get the Most Out of Your Workers

A manager talking to her workers while sitting around a table in an open workspace illustrates how to guide a team

What makes the difference between a true leader and a boss who simply gives orders? How can you effectively guide your team while maintaining their trust and motivation? In The Way of the Shepherd, Kevin Leman and William Pentak share wisdom about leadership through the metaphor of shepherding. Their insights reveal practical strategies for guiding teams, from leading by example to maintaining open communication and redirecting workers with care. Keep reading to discover how to guide a team using proven strategies that transform average managers into exceptional leaders.

4 Prospecting Channels: How to Take a Diversified Approach

A saleswoman talking on a mobile phone illustrates various prospecting channels

What’s the most effective way to reach potential customers in today’s digital age? Which prospecting methods actually convert leads into sales? In Fanatical Prospecting, sales expert Jeb Blount reveals proven strategies for connecting with prospects through multiple channels. His comprehensive approach covers in-person meetings, phone calls, emails, and social media outreach. Keep reading to discover how to maximize your success across different prospecting channels and create a winning sales strategy that delivers results.

Telephone Prospecting: 4 Steps to Master Your #1 Approach

A male salesperson conducting telephone prospecting via a mobile phone at a desk in an open workspace

What’s the most effective way to connect with potential customers over the phone? How can you turn a “no” into a “yes” during telephone prospecting? Sales expert Jeb Blount shares proven strategies for successful telephone prospecting in his book Fanatical Prospecting. His four-step approach helps salespeople hook prospects’ attention, build credibility, and make compelling requests that lead to conversions. Keep reading to discover the exact steps for mastering telephone prospecting and learn how to handle rejections like a pro.

How to Convince Customers in Sales and Close the Deal

A businessman standing behind a counter, showing how to convince customer in sales.

What do you do when a customer tells you “no?” What do you do when they tell you “yes?” When you know you’ve engaged a potential client in a conversation, the next step is to gauge their interest in your services. To do this, once your conversation reveals what your client’s true goal is and what they need to achieve it, ask them if they need help.  Keep reading to learn how to convince customers in sales.

AIDA Copywriting: Attention, Interest, Desire, Action

A woman with dark hair, glasses, a laptop, and papers uses the AIDA copywriting model: Attention, Interest, Desire, Action

Why does marketing copy often fail to convert readers into customers? What makes some sales messages more effective than others? AIDA copywriting has been a cornerstone of successful marketing for over a century. This time-tested approach breaks down the sales process into four crucial steps focused on Attention, Interest, Desire, and Action. Each step serves as a building block toward converting casual readers into eager buyers. Read more to discover how to craft compelling marketing messages that guide your readers naturally toward making a purchase.

How to Know a Person: Book Overview (David Brooks)

A woman reading a book in a coffee shop at a table

What’s How to Know a Person by David Brooks about? How can we rebuild connections as human beings? In How to Know a Person, New York Times columnist David Brooks argues that our ability to truly understand and connect with others is in crisis. Brooks contends that by rediscovering the lost art of “knowing” people, we can bridge divides, foster empathy, and rebuild our moral character. Read below for a brief How to Know a Person book overview.

What Does It Mean to Know Someone? David Brooks Explains

A black and white watercolor painting of a man and woman facing each other, showing what it means to know someone

Do know someone who feels lonely and unseen? What does it mean to know someone? David Brooks says that many of us feel unacknowledged, unseen, and unloved. But he argues that we feel this way because we’ve lost the skill of getting to know one another deeply—and making each other feel known. Below, we’ll look at how you can make other people feel appreciated and acknowledged.

How to Communicate a Vision & Get Buy-In (Michael Hyatt)

A bearded man in a business suit and eyeglasses speaking to a room full of people illustrates how to communicate a vision

Want to know what makes a compelling vision stick in people’s minds? How can you get others excited about your goals and future plans? Communicating your vision effectively is a crucial leadership skill that can transform ideas into reality. Whether you’re leading a small team or an entire organization, the ability to convey your vision clearly and persuasively can make the difference between success and stagnation. Keep reading to get Michael Hyatt’s advice on how to communicate a vision in ways that inspire action and create lasting change.

Why Are ADHD People Impulsive? Doctor Explains

A woman pressing a reddit button that says "DO NOT PRESS," answering if adhd people are impulsive

Are ADHD people impulsive? What other issues can a lack of impulse control cause? The most clear-cut symptom of adult ADHD is the inability to consciously avoid impulsive actions or to know how to appropriately respond to situations. For example, knowing when not to speak during a conversation when your impulse may be to interrupt someone else. Let’s look at the science behind impulsive behavior in people with ADHD.

Why We Should All Try to Understand Different Perspectives

Two men talking to each other in a city, both understanding different perspectives

Why do politics divide people? How much of an effort should you make to understand someone’s life story? If you truly want to get to know someone, you have to stop assuming they come from a similar background as you. David Brooks considers it vital to learn to look at others and appreciate the depth and merit of their perspective. Keep reading to learn more about why understanding different perspectives is important.