The World's Best Book Summaries
Has a deal ever seemed too good to be true? How can you avoid being scammed? In one of the last phases of their game, con artists will try to get you to double down on the deal you’re making with them. This is probably the point that you’ve suspected something’s a little fishy, so they’ll do everything in their power to keep you on board. Here’s how to avoid being scammed and manipulated.
Do you sometimes wish you were back in the honeymoon phase? How do you deal with change in a relationship? David Richo argues that all successful relationships happen in three phases—the honeymoon phase, the discordant phase, and the devotion phase. Mindful loving enables you to transition between these phases in a way that makes your relationship stronger. Learn how to deal with change in a relationship so that it doesn’t sour over time.
What are essential soft skills you need in your professional and personal life? What are the best soft skills books to read? Soft skills are interpersonal skills that help you work and interact with other people. The most important of these skills that you use in everyday life are communication, teamwork, critical thinking and problem-solving, and time management. Below we’ve compiled a list of the best soft skills books, categorized by each skill.
How do arguments shape our connections to other people? What’s the importance of debate in society? Debating is an essential part of communication that enhances critical thinking, presentational, and decision-making skills. But the benefits of debate go beyond these skills—debates are unavoidable and expose people to different perspectives in life. If you want to know more about the importance of debate, keep reading.
How can you influence your audience’s reception of what you’re telling them? How might you make them care about your message? In Amplify Your Influence, René Rodriguez asserts that you must effectively communicate your main idea to keep an audience’s attention. He shares three steps to get your point across: contextualize your main idea, deliver your main idea, and explain why your main idea matters to the audience. Here’s how to make a point that you believe people need to hear.
Are you nervous about a big presentation coming up? Would you like to give a presentation that people will remember? René Rodriguez’s book Amplify Your Audience dives into a specific kind of communication that everyone should master: presenting in front of a group of people. Rodriguez provides tips for things you should do before and during your presentation that will boost its chances of success. Keep reading to learn how to give a good presentation with Rodriguez’s guidance.
Why is it important to appeal to the audience? Do you know what your audience’s specific needs are? Whether you’re selling a product, giving a presentation, or asking your team to adopt a new software platform, you need to know what your audience wants out of it. Without your audience, you’ll never be able to sell your products or ideas. So, you should try to appeal to what they want and need. Continue reading to learn how to connect your message with your audience’s needs and desires.
Do you have an excellent product that deserves excellent marketing copy? What’s the best way to capture your product’s essence in words? To succeed in business, you must effectively market and sell your product or service. Not only must you refine what your product or service is, but you must also refine how you present it. In Ready, Fire, Aim, Michael Masterson provides a four-step strategy to do that. Read more to learn how to write marketing copy in four simple steps.
Do you want to be more persuasive when you speak? How much would it help if you could understand the way people think and feel? Peter D. Andrei says that attribute substitution is behind a variety of cognitive biases and can be used to influence your audience in subtle yet powerful ways. He explains how you can do this by using emotions as replacement attributes, providing abundant evidence, and presenting social proof. Read more to learn how to use attribute substitution to influence people.
What’s the most basic negotiation tactic? How’s your perception of a wine’s price affected by your knowledge of the price of other wines? In How Highly Effective People Speak, Peter D. Andrei shares the basic strategies of powerful communication, teaching you how to speak with eloquence and persuasion by tapping into patterns of thinking that affect human behavior and perception. One of these patterns is the anchoring effect. Keep reading to learn how to convey your message in the most efficient and effective way possible by understanding the anchoring effect.