Why do people love Starbucks so much? What’s the customer experience at Starbucks like? When Starbucks was in desperate need of a new business model, one of Howard Schultz’s areas of focus was customer service. Schultz made changes in three key areas: improved communication with customers, polished store design and operations, and renewed social and environmental commitments. Let’s explore each of those areas now.
Customer Experience at Starbucks: 3 Areas That Stand Out
