Customer Experience at Starbucks: 3 Areas That Stand Out

Employees serving people as part of the customer experience at Starbucks

Why do people love Starbucks so much? What’s the customer experience at Starbucks like? When Starbucks was in desperate need of a new business model, one of Howard Schultz’s areas of focus was customer service. Schultz made changes in three key areas: improved communication with customers, polished store design and operations, and renewed social and environmental commitments. Let’s explore each of those areas now.

Autism and Communication: Why Social Interaction Is Difficult

A group of friends communicating on a couch in a living room

Why can social interactions be difficult for those with autism? Why do autistic children gravitate toward adults? What is echolalia? For people with autism, communication and social interaction may be a struggle. This is because autistic people often struggle with eye contact, making connections, picking up on sarcasm, and more. Keep reading to understand more about why social interaction and communication are difficult for those with ASD.

What Is Pre-Suasion? The Moment Before Making a Decision

a drawing of a man holding a question mark in each hand depicts what pre-suasion is in the moment before making a decision

Have you ever wondered why certain moments seem to have a bigger impact on our decisions? What is pre-suasion, and how can impact the choice someone else makes? In his book Pre-Suasion, Robert Cialdini explores the critical moment people experience just before making a decision. He reveals how this instant can significantly shape our choices and explains why it’s so influential. Cialdini’s insights offer valuable strategies for persuasion and decision-making. Read more to discover Cialdini’s fascinating findings and learn how to captivate the attention of others in that moment before they make a decision.

Your Writing Niche: 2 Steps Toward Standing Out in the Crowd

a young woman working on a laptop at a picnic table in a park illustrates a person finding her writing niche

Are you struggling to find your writing niche? Do you want to know how to stand out in the crowded world of online content creation? In his book The Art and Business of Online Writing, Nicolas Cole offers valuable insights on choosing and refining your writing niche. He shares advice on gathering data, focusing your efforts, and narrowing down your topic to create a unique space for yourself in the online writing landscape. Read on to discover how you can transform your writing career by finding and developing your perfect niche.

Pre-Suasion: A Revolutionary Way to Influence and Persuade

a drawing of a bearded professional middle-aged man reading a book in a room with a table at the far end and large windows

Have you ever wondered why some people are more persuasive than others? What if the key to influence lies, not in what you say, but in what happens before you speak? In his book Pre-Suasion: A Revolutionary Way to Influence and Persuade, psychologist Robert Cialdini explores the crucial moments before persuasion occurs. Setting the stage for your message is just as important as the message itself. He shares valuable insights on how to make your audience more receptive to your ideas. Continue reading to discover the secrets of pre-suasion and learn how to become a master of influence.

3 Ways to Monetize Content Online: Advice From Nicolas Cole

a piggy bank on a desktop computer in a home office illustrates how to monetize content

Have you ever wondered how to turn your online writing into a profitable venture? Are you curious about the different ways to monetize content? The Art and Business of Online Writing by Nicolas Cole identifies three main methods for making money from your online writing. You’ll learn about paid access, employment opportunities, and advertising strategies that can help you turn your passion for writing into a sustainable income stream. Keep reading to discover which content monetization method might work best for you and your audience.

3 Behavioral and Cognitive Patterns Associated With Autism

A bedroom full of action figures, signifying the cognitive patterns of autistic individuals

Why do many autistic people have passions for special interests? Why do they struggle to identify sarcasm? Steve Silberman, the author of NeuroTribes, explains that autistic people also behave and think differently from their allistic peers. They often have deep passions known as special interests, have a tendency for literal thinking, and view things from a unique perspective. Keep reading to learn about these behavioral and cognitive patterns, and how they can be both benefits and deficits.

3 Tools of Influence: What Makes Pre-Suasion Possible

a man giving a presentation in a conference room illustrates three tools of influence: language, images, and environments

Have you ever wondered how certain words or images can subtly influence your decisions? What if changing the environment could impact the choices you make? In Pre-Suasion, Robert Cialdini identifies the specific tools of influence that make “pre-suasion” possible: language, images, and environments. Simple shifts in words, visual cues, and settings can significantly alter behavior and decision-making processes. Stay with us as we uncover these intriguing insights and learn how to apply them in everyday life.

Article Sections: Crafting the Ideal Intro, Body, & Conclusion

a woman writing with a pencil in a notebook with a latte on her desk illustrates how to write article sections

Have you ever wondered how to structure your online writing for maximum impact? Are you looking to improve your article organization skills? In The Art and Business of Online Writing, Nicolas Cole shares valuable insights on crafting effective online content. He includes advice on organizing your piece into the three key article sections and explains how to create engaging openings, structure your main points, and conclude with impact. Keep reading for Cole’s expert tips that can transform your articles into reader magnets.

How Employees Should Propose Change to Their Bosses

Two employees proposing change to their boss through a slideshow

Are you afraid to talk to your superior about making changes in the workplace? How can you successfully propose a change to your boss? Changes are natural in the workplace, and sometimes it takes a brave employee for a manager to realize this. You can be that employee who propels a positive change in the workplace by following Clay Scroggins’s three methods for leading your superiors. Continue reading to bring about a new era in your workplace.