What is the role of a product manager in a product development team? What five key characteristics do good product managers possess? The product manager is arguably the most important role in a product development team. They have four key responsibilities: customers, data, the company, and the industry. Continue reading to learn about the product manager description.
The Best 3 Product Framing Strategies
What are the three product framing strategies? What are the benefits of framing during the product development process? The purpose of product framing is to make sure the product development team is on the same page, and to identify the risks the company will be taking during the product discovery process. There are three methods for doing this: opportunity assessment, the customer letter technique, and startup canvas. Learn about each of the three product framing techniques below.
What Is a Tax-Deferred Retirement Plan?
How much money do you set aside towards your retirement savings? What can you do to minimize how much taxes eat away from your retirement fund? According to David Bach, the author of The Automatic Millionaire, you need to contribute to your retirement account before you pay your taxes to make the most out of your income. You can achieve this by using a tax-deferred retirement plan—a plan that allows you to send money to your retirement account without having to pay tax on it. In this article, you’ll learn how paying taxes impacts your retirement savings, and how you
A Guide to the 4 Types of Prototypes
What are the four types of prototypes? Why is prototyping a necessary part of the product development process? The four types of prototypes are the feasibility prototype, user prototypes, live-data prototypes, and hybrid prototypes. Each one serves a specific purpose and which one you use depends on the product you are developing. Here is an explanation of each one.
How to Deal With Defensive Behaviors in the Workplace
Why does defensive behavior in the workplace occur? What are the major types of defensive behaviors? Defensive behavior in the workplace happens when the perception of being threatened pushes someone to develop habits and mechanisms to protect themselves. Perfectionism, suppression of authenticity, negative vices, and the tendency to avoid difficult situations are all common defensive behaviors. Read on to discover the types of defensive behavior in the workplace.
The 4 Risks of New Product Testing
How do you test new products? What are the four major risks that need to be addressed? A crucial part of the product development and discovery process is new product testing. There are four major risks that need to be addressed during these tests: value, usability, feasibility, and business viability. Keep reading to learn how to assess the four risks of new products.
The Benefits of Building a Personal Brand
Why is building a personal brand a good idea for anyone? What are the three top benefits of a personal brand? According to social media guru Gary Vaynerchuk (a.k.a. Gary Vee), every business owner, employee, and aspiring entrepreneur should build a personal brand. The benefits range from boosting sales, to developing a following, to building a resume. Here is Gary Vee’s advice for why you need a personal brand.
Marty Cagan’s Best Innovation Principles and Strategies
What ten innovation principles can help your company with the product discovery process? What two strategies can help your teams innovate? In the book Inspired, Marty Cagan shares the innovation principles and strategies that will help your company through the discovery process. Additionally, he helps wean your team off of roadmaps with two strategies. Continue reading for Marty Cagan’s advice from Inspired.
How to Create a Career Progression Plan in 4 Steps
Do you have a career progression plan? How can you stand out from the crowd and get the position you want? While Positioning by Al Ries and Jack Trout is primarily about positioning a business for success, they show how you can apply the same ideas to personal professional advancement. They outline four steps to create a career progression plan and position yourself for success. Read more to learn how to design a career progression plan based on the principles of Positioning.
Product Planning: Story Mapping & Customer Discovery
What is story mapping in reference to product planning? How does the customer discovery process help you find reference customers? There are two techniques you should use during the planning stage in product development: story mapping and customer discovery. Story mapping helps companies plan how to build products and customer discovery helps you find your loyal customers. Read about each technique below.