How to Hire a COO: 4 Steps From a Job Description to Onboarding

A CEO introducing a new COO to the team in an open workspace illustrates how to hire a COO

What makes a COO the perfect fit for your organization? How can you find and hire someone who will excel in this crucial leadership role? In The Second in Command, Cameron Herold provides a comprehensive roadmap for finding and onboarding the ideal chief operating officer. His guidance covers everything from creating detailed job descriptions to conducting thorough interviews and implementing an effective onboarding process. Keep reading to discover how to hire a COO who will strengthen your leadership team and help take your business to the next level.

Income Statements in Business: How to Understand the Numbers

A dollar sign on white paper representing an income statement in business

What’s an income statement in business? How does an income statement track revenue? The first document any business owner needs to understand is the income statement. This shows whether your company is profitable. According to Financial Intelligence by Karen Berman and Joe Knight, an income statement requires careful interpretation. Keep reading to learn what an income statement tells you about your business’s financial health.

Financial Literacy for Business Owners: 3 Key Documents to Grasp

A businessman looking at a chalkboard with a dollar sign written on it as part of learning financial literacy for business owners

What are the basic financial terms you need to know as a business owner? What’s the difference between an income statement and a cash flow statement? Understanding your business’s finances requires making sense of different types of reports. Unfortunately, according to Karen Berman and Joe Knight, financial statements aren’t as straightforward as they may seem. Below, we’ll break down financial literacy for business owners who want to understand their company’s numbers.

Embracing a Coaching Mindset: 5 Essential Traits

Two women looking at each other, embracing a coaching mindset

Why is a coaching mindset important? What are fundamental coaching traits? In order to attract clients and build your coaching business, you must adopt the mindset of a successful coach, Steve Chandler and Rich Litvin explain. This mindset comprises numerous traits, including self-assuredness, authenticity, focus, courage, and authority. Let’s explore what each trait looks like in the coaching context.

Rich Litvin & Steve Chandler’s 6 Coaching Tips

A salesperson holding a clipboard in a building

What are the best tips for coaches? How can you build your client base over time? Steve Chandler and Rich Litvin offer some actionable tips to improve and maximize your skills and what you offer to your clients. Just a few of those tips include taking joy in the process, taking a client-centered approach to your work, and reframing rejections positively. Discover more of Rich Litvin and Steve Chandler’s coaching tips below.

The 3 Best Financial Intelligence Quotes for Business Owners

A pink piggy bank on a table

What are the most memorable Financial Intelligence quotes? How hard is it to learn basic accounting? In Financial Intelligence, published in 2006 and updated in 2013, Karen Berman and Joe Knight define the titular term as a set of learnable skills that let you understand and effectively use financial information in your business. They argue that financial intelligence is something that anyone can develop, regardless of background or aptitude for numbers. Read below for the best quotes from Financial Intelligence.

David Ogilvy Confessions of an Advertising Man: Overview

A woman with glasses and long blonde hair reading a book at her desk in an open workspace

What makes an advertisement effective in today’s crowded marketplace? How can marketers create campaigns that drive sales while building lasting brand value? David Ogilvy’s Confessions of an Advertising Man is packed full of time-tested wisdom from decades of his experience in the advertising industry. His insights cover everything from crafting compelling headlines to managing client relationships and building successful agencies. Keep reading to discover the proven strategies that helped Ogilvy become one of the most influential advertisers of all time.

How to Market Your Services: 3 Tips to Expand Your Network

A woman talking into a megaphone and handing out flyers, showing how to market your services

Do you have services you think people will find helpful? How can you market yourself to people through research and coaching? Steve Chandler and Rich Litvin say that you should be ready to market your services once you have the mindset of a successful coach. Their advice includes three main marketing tips: 1) Look to your existing network to find clients, 2) research your potential clients, and 3) get started right away. Continue reading to learn how to market your services with their top-tier advice.

Selling a Knowledge Product: Tips From Gary & Bond Halbert

A woman looking at a variety of knowledge products (digital books) a computer screen

What makes a knowledge product profitable in today’s digital marketplace? How can you turn your expertise into a successful eBook? In The Boron Letters, Gary Halbert and his son Bond Halbert explain that the process of developing and selling a knowledge product starts with thorough research and understanding your target market. By following their time-tested advice, you can develop unique content that serves your audience. Keep reading to explore how to transform your knowledge into a profitable digital asset that stands out from the competition.

Your First Meeting With a Client: 4 Guidelines for Coaches

A business woman having a first meeting with a client, sitting across from each other at a table

What’s the first meeting with a client like? What kind of environment should you meet the client in? According to Steve Chandler and Rich Litvin, the first meeting with a client should be like a mini-coaching session. This initial encounter should be no less than two hours, and you should spend this time showcasing all the traits of a successful coach. Here are the guidelines you should follow in your “showcase” meeting with your client.