The World's Best Book Summaries
Are you struggling to close deals despite having a great product? What’s Gap Selling by Keenan about? Keenan’s book Gap Selling presents a revolutionary approach to sales that shifts focus from product features to customer challenges. The methodology teaches salespeople how to identify and leverage the gap between a customer’s current situation and their desired future state. Read more in our brief Gap Selling book overview.
Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling? In Gap Selling, Keenan introduces a revolutionary sales methodology that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales techniques by identifying and capitalizing on the critical gap that drives purchasing decisions. Keep reading for powerful tools to transform your sales approach and achieve remarkable results.
Do you find yourself struggling to understand what motivates customers to make a purchase? Have you ever wondered why some sales strategies work brilliantly while others fall flat? In his book Gap Selling, Keenan reveals the fundamental principles behind consumer buying motives and explains why customers ultimately make purchasing decisions. His insights demonstrate how understanding the gap between a customer’s current problem and their desired solution is crucial for sales success. Read on to understand customer behavior and revolutionize your sales approach forever.
How does securing venture capital funding actually work? What’s the difference between an asset deal and a stock deal when selling your company? In their book Venture Deals, Brad Feld and Jason Mendelson share insider knowledge about startup financing, from term sheets to venture loans to acquisition strategies. Drawing from decades of experience as founders and investors, they break down complex concepts into practical, actionable advice. Keep reading to discover how to navigate the world of venture capital, protect your interests during negotiations, and set your startup up for long-term success.
Are you struggling to close deals despite having great products or services? What if understanding your customer better could dramatically improve your sales success? In Gap Selling, Keenan emphasizes how to know your customer’s true needs and motivations. His methodology focuses on three crucial goals: becoming an expert in your customer’s business, uncovering their genuine objectives, and identifying the root causes of their challenges. Discover how to build stronger, more profitable customer relationships.
What is an option pool? What are the implications of creating one for your startup? How does the size of your option pool affect negotiations with venture capitalists? In their book Venture Deals, Brad Feld and Jason Mendelson break down the complexities of option pools and their impact on company valuations. They explain how this reserved pot of shares can both attract talent and affect ownership stakes during fundraising rounds. Keep reading to discover how to navigate option pool negotiations and protect your equity as a founder.
Is selling really as simple as showing customers what they want to buy? What separates successful salespeople from those who struggle to close deals? Keenan’s book, Gap Selling, reveals an approach to making sales by identifying and leveraging the gap between a customer’s current situation and their desired outcome. Learning how to make a sale requires understanding the psychology behind customer decisions and mastering the art of demonstrating genuine value. Take a look at Keenan’s proven sales methodology that has transformed countless struggling salespeople into top performers.
What happens to your startup’s proceeds when it’s sold? How do liquidation preferences determine who gets paid first? In Venture Deals, Brad Feld and Jason Mendelson explain how liquidation preference impacts the distribution of funds during a company sale. This crucial term sheet provision can mean the difference between founders walking away with profits or empty-handed when their startup gets acquired. Keep reading to understand how liquidation preferences work and why they matter for your startup’s future.
What is solution selling? How can you determine if your solution truly delivers value to your customers? Keenan’s book Gap Selling revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan’s method focuses on quantifying the gap between a customer’s current state and their desired outcomes, helping sales professionals create compelling value propositions. Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making data-driven decisions.
What happens after you receive an acquisition letter of intent from a potential buyer? How do cultural differences affect the way LOIs are interpreted around the world? In Venture Deals, Brad Feld and Jason Mendelson explain the key elements of an acquisition letter of intent and its implications for business owners. From exclusivity clauses to due diligence requirements, understanding these components helps navigate the complex process of company acquisition. Keep reading to learn crucial insights that could protect your interests when dealing with potential buyers and investors.