The Reality of Entrepreneurship: How the Data Debunks the Myths

A businessman working late at night at a computer illustrates the reality of entrepreneurship

What does it really take to build a successful business? Is the path to entrepreneurial wealth different from what popular media portrays? In Don’t Trust Your Gut, Seth Stephens-Davidowitz challenges common myths about entrepreneurship by examining hard data. The reality of entrepreneurship is less about young geniuses with overnight success and more about experienced professionals in their 40s who understand their industries deeply. Keep reading to discover which “boring” business fields produce the most wealth and why your age might be an advantage rather than a hindrance.

Organizational Insight: How to Create an Environment for Innovation

Many lightbulbs in an open workspace illustrates organizational insight

What conditions make an organization resistant to new ideas? How can leaders create environments where breakthroughs flourish instead of getting stifled? In his book Seeing What Others Don’t, Gary Klein reveals how, too often, organizations are places that never give rise to new ideas. He identifies three major barriers to organizational insight and shares advice on how to build an insight-rich culture. Continue reading to explore Klein’s strategies for breaking down these barriers and leading an organization where insights thrive.

How to Present Data Visually: 3 Ways to Make Info Easy to Process

A bald man with eyeglasses giving a presentation with a simple graph on a screen illustrates how to present data visually

Have you ever looked at a data presentation and felt completely lost? How can you transform complex numbers into visuals that tell a clear, compelling story? Learning how to present data visually is a skill that combines design principles with an understanding of human perception. In Storytelling With Data, Cole Nussbaumer Knaflic offers practical strategies for making information both accessible and impactful through thoughtful visualization techniques. Keep reading to discover simple yet powerful methods that will transform your data from confusing to crystal clear.

Gap Selling: Book Overview & Takeaways (Keenan)

A salesman reading a book in a chair in front of a colorful background

Are you struggling to close deals despite having a great product? What’s Gap Selling by Keenan about? Keenan’s book Gap Selling presents a revolutionary approach to sales that shifts focus from product features to customer challenges. The methodology teaches salespeople how to identify and leverage the gap between a customer’s current situation and their desired future state. Read more in our brief Gap Selling book overview.

What Is Gap Selling? Keenan’s Powerful Sales Method

A customer and salesperson standing far apart, symbolizing gap selling

Have you ever wondered why some sales professionals consistently close big deals while others struggle to meet their targets? What is gap selling? In Gap Selling, Keenan introduces a revolutionary sales methodology that focuses on understanding and leveraging the distance between a customer’s current problems and their desired future state. His approach moves beyond traditional sales techniques by identifying and capitalizing on the critical gap that drives purchasing decisions. Keep reading for powerful tools to transform your sales approach and achieve remarkable results.

The Top 2 Consumer Buying Motives (Gap Selling)

A woman looking at a shelf of products at the store, representing consumer buying motives

Do you find yourself struggling to understand what motivates customers to make a purchase? Have you ever wondered why some sales strategies work brilliantly while others fall flat? In his book Gap Selling, Keenan reveals the fundamental principles behind consumer buying motives and explains why customers ultimately make purchasing decisions. His insights demonstrate how understanding the gap between a customer’s current problem and their desired solution is crucial for sales success. Read on to understand customer behavior and revolutionize your sales approach forever.

Venture Deals: Book Overview (Brad Feld & Jason Mendelson)

A woman with red hair sitting at a desk in an office reading a book with a bookshelf, plant, and window in the background

How does securing venture capital funding actually work? What’s the difference between an asset deal and a stock deal when selling your company? In their book Venture Deals, Brad Feld and Jason Mendelson share insider knowledge about startup financing, from term sheets to venture loans to acquisition strategies. Drawing from decades of experience as founders and investors, they break down complex concepts into practical, actionable advice. Keep reading to discover how to navigate the world of venture capital, protect your interests during negotiations, and set your startup up for long-term success.

How to Know Your Customer: 3 Tips for Uncovering Their Needs

A salesperson getting to know a customer in a coat shop

Are you struggling to close deals despite having great products or services? What if understanding your customer better could dramatically improve your sales success? In Gap Selling, Keenan emphasizes how to know your customer’s true needs and motivations. His methodology focuses on three crucial goals: becoming an expert in your customer’s business, uncovering their genuine objectives, and identifying the root causes of their challenges. Discover how to build stronger, more profitable customer relationships.

What Is an Option Pool? Why It Should Be on Your VC Term Sheet

A professional man looking upward with a questioning look illustrates the question, "What is an option pool?"

What is an option pool? What are the implications of creating one for your startup? How does the size of your option pool affect negotiations with venture capitalists? In their book Venture Deals, Brad Feld and Jason Mendelson break down the complexities of option pools and their impact on company valuations. They explain how this reserved pot of shares can both attract talent and affect ownership stakes during fundraising rounds. Keep reading to discover how to navigate option pool negotiations and protect your equity as a founder.

How to Make a Sale: 2 Steps and Tips From Gap Selling

Two hands shaking after making a sale

Is selling really as simple as showing customers what they want to buy? What separates successful salespeople from those who struggle to close deals? Keenan’s book, Gap Selling, reveals an approach to making sales by identifying and leveraging the gap between a customer’s current situation and their desired outcome. Learning how to make a sale requires understanding the psychology behind customer decisions and mastering the art of demonstrating genuine value. Take a look at Keenan’s proven sales methodology that has transformed countless struggling salespeople into top performers.