Katie Doll, Author at Shortform Books

Salesforce’s Transparent Method to Gain Stakeholders’ Confidence

A confident stakeholder in an auditorium at a shareholders' conference

Do you worry about losing your stakeholders’ trust? Why should you be completely open about how your business is doing? According to Marc Benioff, all stakeholders must have confidence in your business, its leaders, employees, and each other. The way he gained the trust of stakeholders for Salesforce was by being transparent about the company’s operations. Read below for more details on how Salesforce keeps its stakeholders confident in the business.

How to Promote Wellness in the Workplace Like Salesforce

An employee who knows how to promote wellness in the workplace, wearing a suit while meditating at work

How does Salesforce foster the wellness of its employees? Are Salesforce’s wellness methods applicable to any business? Marc Benioff explains that Salesforce fosters employee well-being because vibrant employees are more engaged and productive. That way, they can better support the company’s principled business efforts. Check out how to promote wellness in the workplace like Salesforce does.

The Best of Marc Benioff’s Quotes From Trailblazer

What are the best quotes from Trailblazer? Why does Marc Benioff encourage moral principles over profit? The capitalism that powered the 20th century is under increasing scrutiny. In Trailblazer (2019), Marc Benioff argues that the time has come for a conscious revolution in business—and that his company, Salesforce, is leading the way forward. Let’s look at Marc Benioff’s quotes from Trailblazer that summarize the book.

Salesforce’s 4 Core Values: Service, Inclusivity, and More

What are Salesforce’s core values? How does Salesforce promote inclusivity and excellent customer service? Marc Benioff says that Salesforce became a Fortune 500 company by practicing principled business. Salesforce prioritizes four key moral principles: service, advancement, inclusivity, and confidence. Let’s discuss how the company has translated each of these principles into action over its history.

How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.

Salesforce’s Philanthropy: A Better World Through Business

How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.

Doesn’t Hurt to Ask by Trey Gowdy: Book Overview

A woman reading a book while sitting in the audience of a theater

What’s Doesn’t Hurt to Ask by Trey Gowdy about? Do you wish you could change anybody’s mind about something you’re passionate about? In Doesn’t Hurt to Ask, Trey Gowdy outlines how to effectively persuade others by asking questions, using concrete evidence, and getting to know your conversation partner. Gowdy draws on his experiences in court and on investigative committees in Congress to teach you how to change someone’s way of thinking. Read below for a brief overview of Doesn’t Hurt to Ask.

The 2 Main Principles of Debate (According to Trey Gowdy)

Two people in professional attire looking over the principles of debate in front of a poster that reads "DEBATE RULES"

What are the principles of debate? Why are honesty and open-mindedness important in a debate? Trey Gowdy argues that the goal of persuasion shouldn’t simply be to advance your own point of view, but to better understand others’ and reach a higher truth. To do this, you must follow the basic principles of debate. Keep reading to learn what these principles are so you can persuade others with moral standards.