The World's Best Book Summaries
What are Salesforce’s core values? How does Salesforce promote inclusivity and excellent customer service? Marc Benioff says that Salesforce became a Fortune 500 company by practicing principled business. Salesforce prioritizes four key moral principles: service, advancement, inclusivity, and confidence. Let’s discuss how the company has translated each of these principles into action over its history.
Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.
Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.
What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.
How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.
What’s Doesn’t Hurt to Ask by Trey Gowdy about? Do you wish you could change anybody’s mind about something you’re passionate about? In Doesn’t Hurt to Ask, Trey Gowdy outlines how to effectively persuade others by asking questions, using concrete evidence, and getting to know your conversation partner. Gowdy draws on his experiences in court and on investigative committees in Congress to teach you how to change someone’s way of thinking. Read below for a brief overview of Doesn’t Hurt to Ask.
What are the principles of debate? Why are honesty and open-mindedness important in a debate? Trey Gowdy argues that the goal of persuasion shouldn’t simply be to advance your own point of view, but to better understand others’ and reach a higher truth. To do this, you must follow the basic principles of debate. Keep reading to learn what these principles are so you can persuade others with moral standards.
What’s the importance of honesty in a debate? Why does honesty matter in Congress? Former prosecutor and District Attorney Trey Gowdy believes that the purpose of debate is to arrive at a truth everyone can accept. Because of this belief, he dismisses persuasive tactics that are dishonest, manipulative, and driven by emotion. Here’s more on why honesty is the best policy in a debate or argument.
What type of things should you know before a debate? What should you learn about your opponent beforehand? Trey Gowdy believes that you should enter a debate armed with as much knowledge as possible about your topic and opponent. Preparedness matters more than charisma or luck and can be reliably honed through practice. Continue reading to learn how to prepare for a debate by acquiring new knowledge.
How important are facts in debates? How should you deliver facts when you’re arguing with someone? Trey Gowdy believes that facts provide a stronger basis for an argument than emotion. This is because they’re fixed and can be universally understood, even by people with opposing worldviews. Learn more about Gowdy’s strategies for presenting facts to win a debate.