What is dynamic pricing? Who does dynamic pricing benefit and harm? Dynamic pricing, also known as surge pricing, is spreading across US industries—from flights and rideshares to restaurants, retail, and entertainment. Dynamic pricing can help companies, but it’s also criticized for exploiting consumers, harming lower-income buyers, and eroding customers’ trust. Here’s a look at dynamic pricing pros and cons.
The Pros and Cons of Dynamic Pricing (& Is It Ethical?)
