What is drip pricing? What psychological tactics enable the practice? How can regulation curb it? Drip pricing is a deceptive business practice that advertises a low price, then adds hidden fees at the final payment. US federal agencies are exploring regulatory action against drip pricing as part of the Biden Administration’s economic agenda, though the success of these measures remains to be seen. Keep reading to learn about deceptive drip pricing practices and if anything can be done to prevent them.
What Is Drip Pricing & How Is It Dangerous?
