Hannah Aster, Author at Shortform Books

Elon Musk’s Tesla Cybertruck: Can It Save Tesla?

What led to the Cybertruck’s protracted production problems? How vital is the vehicle’s success to Tesla’s business strategy? Does the polarizing truck have breakout potential or niche appeal? Elon Musk’s Tesla Cybertruck, unveiled recently, has been besieged by production challenges, largely associated with the company’s use of the notoriously difficult-to-manipulate hardened stainless steel. Tesla confronts economic headwinds and slipping market share, and hopes the Cybertruck can ignite sales growth. Here’s a look at the Cybertruck’s production issues and why sales are so vital for Tesla.

Deflation in America: A Cause for Celebration or Concern?

Is deflation in America a good or bad thing? How does it impact American households and the broader economy? In mid-November, Walmart CEO Doug McMillon and investor Cathie Wood flagged the potential of a deflationary period in the US, citing shifting consumer behavior and falling prices. Deflation, while promising lower prices for consumers, can signal a slowing economy and lead to wage cuts, job losses, and potentially a recession. Here’s a look at what deflation would mean for US citizens.

2023 US Holiday Sales Show a Complicated Economy

Is holiday spending breaking records or masking economic troubles? What’s the outlook for shopping trends? How are retailers being impacted? US holiday sales over Thanksgiving topped $10 billion online, but growth lags behind previous years. Shoppers are flocking to discount retailers, leaving traditional stores in the cold. “Buy now, pay later” programs are gaining traction, offering relief and risks for strained consumers. Continue reading to learn what the holiday sales numbers say about the US economy.

AI Model Collapse: What It Is & the Risks It Poses

What is AI model collapse? What are the consequences of model collapse? Is it already happening? Model collapse is the complete erosion of AI models that occurs when they’re trained on flawed content generated by other AI models. Model collapse can lead to nonsensical, inaccurate, and biased AI output. Experts say that diverse, human-curated data is key to stopping AI model collapse. Keep reading to learn about AI model collapse, and for examples of it happening today.

Apples in America: Why Are We So Obsessed?

How did the apple become one of America’s favorite fruits? Who first brought apples to the United States? Where did the idea of “apple picking” originate from? There’s no fruit more quintessentially American than the apple. We snack on apples year-round, pick them at orchards each fall, and bake them into pies at Thanksgiving. However, their lack of genetic diversity may pose a problem in the near future. Keep reading for a brief history of apples in America and the problems they face.

Beyond Meat Sales Drop: The Beginning of the End for Faux Meat?

Has the fake meat revolution been overhyped? Why are sales dropping so rapidly? Will they pick back up? Beyond Meat recently reported a 30% second-quarter sales plunge, leading to doubts about artificial meat’s future. Factors like high prices, inferior taste and texture, and scaling challenges have stunted the product’s growth. Here’s a look at why Beyond Meat’s sales have dropped, along with other fake meat producers.

Antarctica Is Melting: 3 New Discoveries About the Melt

Antarctica is melting, but why is that so consequential for the climate everywhere else on Earth? Would cutting emissions now help the situation? Changes that occur in Antarctica have planet-wide effects because the continent helps regulate the global climate. With the sea ice at its lowest peak since records began, some scientists are beginning to worry. Keep reading for a look at the three new discoveries about the loss of ice in Antarctica.

Are We in an Ice Age? Here’s What Scientists Say

What was North America like during the ice age? When did the last ice age end? Could we still be in one right now? Our human ancestors lived through the ice age, when a third of North America was covered by ice and woolly mammoths wandered the Earth. But, believe it or not, we’re technically still living in an ice age now. Here’s what living in an ice age is really like and what might come next for Earth’s climate.

The Future of Fusion Energy: A Money Pit or a Smart Investment?

What does the future of fusion energy look like? What are the main benefits and challenges associated with it? Fusion energy, once seen as wishful thinking, is gaining renewed attention due to recent advancements, potentially offering an abundant, eco-friendly power source. Private companies are pouring billions into fusion startups racing to make commercial reactors a reality within a decade. Continue reading to learn what fusion energy is and how it might be used in the future.

Why the Popularity of Classical Music Is Suddenly Rising

Why are younger generations suddenly listening to classical music again? How do millennials and Gen Z discover new music? Classical music is gaining surprising ground with millennials and with Gen Z. What used to be a genre reserved for those over 50 is now making its way to listeners under 35—and streaming platforms are influencing this behavior. Below, we’ll explore why the popularity of classical music is rising and what role streaming apps have to play.