Emily Kitazawa, Author at Shortform Books

Stress and Hormones—The Surprising Link to Childhood

What is the connection between stress and hormones? How could examining your childhood help you to lower your high stress levels? Nicole LePera, author of How to Do the Work, wants everyone to become more conscious of how childhood conditioning impacts mental and physical health. In her book, she aims to teach you how to develop positive patterns that improve your well-being by decreasing stress. Keep reading to find out the link between stress, hormones, and a dysfunctional childhood, according to LePera.

Returning to Work After the Pandemic: Employer Challenges

What are some challenges of returning to work after the pandemic? How is the workforce changing post-pandemic? Returning to work after the pandemic is proving difficult, not just for employees, but also for employers impacted by the labor shortage. Businesses looking to bring workers back to the office face two challenges: a worker shortage, and changed expectations and priorities among the workers they currently employ. Keep reading to learn how companies are dealing with the challenges of returning to work post-pandemic.

How to Change Your Beliefs and Love Yourself

Want to know how to change your beliefs? What are the benefits of adopting new beliefs? Which beliefs about yourself are harmful? Bestselling author Nicole LePera explored how painful childhood experiences led you to develop the defensive beliefs that form the foundation of all your self-sabotaging patterns. LePera claims that childhood beliefs take root in your mind and continue to influence all your patterns as an adult. Keep reading to learn how to change your self-destructive beliefs into positive ones, according to LePera.

Identifying Your Target Audience—Levinson’s Method

How do you identify your target audience for your products or services? What do marketing experts suggest? The bestselling author of Guerrilla Marketing, Jay Conrad Levinson, wants business owners to know that it’s cheaper and easier to create a marketing campaign than they may think. According to his advice for defining your target market, you don’t need to fork out a lot of money to make a great campaign. Keep reading to learn how to identify your target audience, according to Levinson’s method.

Jobs After the Pandemic: Acknowledging a Changed Workforce

How are jobs after the pandemic different? How has the workforce changed? What can companies do to accommodate these changes? Acknowledging how the pandemic has fundamentally changed the workforce will lead to both happier workers and a more adaptable team. To retain current workers or hire new ones, companies should allow for more autonomy, acknowledging that less supervision doesn’t mean less productivity. Keep reading to learn more about how jobs, hiring, and the entire workforce are changing post-pandemic.

5 Types of Guerrilla Marketing With Limited Resources

What are the different types of guerrilla marketing? Which methods do modern marketers use? Which types are best if your business has limited resources? Marketing guru Jay Conrad Levinson wrote his book, Guerrilla Marketing, to teach business owners how to use inexpensive marketing techniques that build brand awareness. According to Levinson, using these techniques is better than relying on mass media marketing, especially if you lack resources. Read on to learn the five types of guerrilla marketing methods to try if you’re working with limited resources.

7 Types of Defensive Behavior & How They Start

What are defensive behaviors? How can you categorize them? Which ones are you possibly engaging in? You adopt defensive beliefs and behaviors to avoid feeling your pain and prevent similar painful situations from occurring, according to holistic psychologist Nicole LePera. Further, she says you adopt the same defensive beliefs and behaviors that your parents used to cope with their pain. Read on to learn the seven defensive behavior categories, including the meaning of each, according to LePera.

Guerrilla Marketing by Jay Conrad Levinson: Overview

Looking for an overview of Guerrilla Marketing by Jay Conrad Levinson? What is the author’s key advice, according to the book? In Guerrilla Marketing, Jay Conrad Levinson argues that traditional approaches to marketing campaigns don’t work for everyone, especially if you own a small business. Levinson’s book offers more affordable, more impactful ways to market your business, even if you have limited resources. Keep reading for an overview of Jay Conrad Levinson’s Guerrilla Marketing, including the key takeaways.

The 3 Parenting Styles Psychologists Say Are Toxic

Which three parenting styles are toxic, according to psychologists? Why are these three styles harmful to children? According to holistic psychologist Nicole LePera, your parents conditioned you to think, feel, and behave in specific ways. If your parents engaged in any of the three parenting styles psychologists have labeled as toxic, then your childhood experiences could have led you to develop defensive beliefs and behaviors. Read on to learn the three toxic parenting styles and their negative effects, according to psychology.

6 Causes of Inner Child Wounds (+Their Effects)

What causes you to have inner child wounds and what are the effects? How can you identify your own inner child wounds? Psychologist Nicole LePera argues that, whenever your parents made you feel unloved and insecure, you felt extreme pain and discomfort. Since you hadn’t yet developed the emotional skills to cope with your inner turmoil, you formed damaging inner child wounds. Keep reading to learn the six causes and effects of inner child wounds, according to LePera.