Emily Kitazawa, Author at Shortform Books

How to Measure Campaign Performance Like a Pro Marketer

Want to know how to measure campaign performance for your brand? Which method is used by marketing experts? Jay Conrad Levinson is a marketing expert whose book, Guerrilla Marketing, has taught many readers how to advertise more effectively while spending less money. According to him, measuring the performance of an ad campaign goes further than simply assessing the amount of customer interest you create. Read on to learn Levinson’s step-by-step method for measuring campaign performance.

Is Voter Discrimination Real? The Top 2 Arguments

What is voter discrimination? Why do people say voter ID is discriminatory? Is voter ID helping or harming society? Although large majorities in the U.S. support requiring voters to show a photo ID to vote, the major political parties have been deadlocked on the issue for decades. Opponents of voter ID requirements say it creates voter discrimination against minority communities. Keep reading to learn the two leading perspectives on the issue of voter discrimination.

The Colonial Pipeline Attack Exposed Untold Threats

What was the Colonial Pipeline attack? Why did this attack threaten society? The ransomware attack on Colonial Pipeline shut down fuel delivery to the East Coast in the summer of 2021. This attack exposed a growing cybersecurity threat to U.S. firms and organizations—and to energy companies in particular. Keep reading to learn about the Colonial Pipeline attack and its consequences for society.

Robinhood Stock Trading: The 2 Biggest Problems

What are the biggest problems with the Robinhood stock trading app? Why is Robinhood in trouble with lawmakers? Robinhood’s user-friendly trading platform has created a fiercely loyal community. The app has gained popularity because it makes trading cheap, accessible, and fun. However, there are two major issues with Robinhood. Read on to learn the two biggest problems with stock trading on Robinhood, according to critics.

Subconscious Thoughts: Why Do You Have Them?

Why do you have subconscious thoughts? What is their role in your behavior? Psychologist and bestselling author Nicole LePera studied the brain to find the link to subconscious thoughts, behaviors, and beliefs. According to LePera, we should be more aware of how childhood conditioning impacts mental and physical health through the subconscious. Keep reading to find out why you have subconscious thoughts, according to LePera.

What Is Surveillance Capitalism, According to Zuboff?

What is surveillance capitalism, according to Shoshana Zuboff? How does it operate in society? In The Age of Surveillance Capitalism, Shoshana Zuboff explores the concept of “surveillance capitalism”—a term she created to describe the invasive and controlling data collection practices of big tech companies. She claims that companies like Google and Microsoft use it to maximize their profits. Read on to learn more about surveillance capitalism and how it operates, according to Zuboff.

The Post-Pandemic Economy: What Will the World Look Like?

How will society be different in a post-pandemic economy? What can we learn from past pandemics? As we emerge from the Covid-19 crisis, our economy looks set to follow the trajectory of previous post-pandemic economic recoveries. We can expect to see a booming economy, rising wages, and altered business structures that reflect a changed world. Keep reading for a brief overview of how the world is changing as we enter a post-pandemic economy.

Is Amazon’s Employee Turnover Rate Visionary or Foolish?

Why is Amazon’s employee turnover rate so high? Is it a smart move or will it lead to Amazon’s demise? According to interviews, former Amazon CEO Jeff Bezos encouraged turnover, fearing a long-term worker would become a disgruntled one. But executives fear that the company’s rate of turnover could lead them to run out of available workers. Keep reading to learn more about Amazon’s employee turnover rate and what it means for the company.

4 Customer Interaction Examples to Improve Your Business

Looking for some customer interaction examples? How does creating positive interactions improve your business? Jay Conrad Levinson is a marketing expert who aims to show business owners inexpensive ways to boost their brand image. In his book, Guerrilla Marketing, Levinson illustrates examples of customer interactions that help to win over your target market. Keep reading to find out Levinson’s four customer interaction examples, based on his book, Guerrilla Marketing.

Is Unaffordable Housing the Next Post-Pandemic Crisis?

What’s causing unaffordable housing? Why could this issue be reaching a crisis point? The post-pandemic economy is splitting into two tracks. There’s one filled with those who’ve built up savings through the pandemic and are fueling a superheated housing market, and another with those who are increasingly priced out of affordable housing. Read on to learn why housing is becoming increasingly unaffordable, according to economists.