What is Seth Godin’s linchpin theory? What are the defining characteristics of a linchpin employee? In his book Linchpin, Seth Godin explains his linchpin theory as the steps you can take to start living your most fulfilling work life. According to him, anyone can choose to create work that changes the world by becoming a “linchpin.” Read on to learn the three defining characteristics of a linchpin, according to Godin’s linchpin theory.
Your Product’s Benefits: How to Identify & Market Them
How should you identify your product’s benefits? After that, how should you effectively market them? Drew Whitman is an advertising coach and the author of Ca$hvertising, a book that will teach you the fundamental rules of advertising. According to him, to market your product successfully, you must know how it benefits at least one of the eight core needs of human beings. Read on to learn how to identify your product’s benefits and use them in marketing, according to Whitman.
How to Live by Your Values & Pursue Meaningful Desires
Want to know how to live by your values? Why is it so important? What are some strategies that can help you? Luke Burgis’s book Wanting explains how “mimetic desire”—imitating what other people want or have—impacts our ability to live according to our values. He argues that increasing your awareness of mimetic desire will empower you to pursue life’s most meaningful desires and live by your values. Read on to learn more about how to live by your values, according to Burgis’s theory.
Credit Card Debt in America Exposes a Harsh Reality
What’s causing the record-high credit card debt in America? Why are Americans spending so much yet saving so little? Credit card debt in America rose to $890 billion in 2022, with total household debt hitting a record high of $16.5 trillion. Credit is a survival tool for most Americans—and the debt tied to it is so ubiquitous in the U.S. that it’s become normalized. Read on to learn more about credit card debt in America, including tips for managing debt.
Are Career Fears Holding You Back? Try These Tips
What causes career fears? What’s the best way to overcome the fear of failure or shame at work? According to Seth Godin, becoming a “linchpin”—an indispensable employee—leads to a fulfilling and successful career. However, Godin claims that very few people pursue the path of a linchpin due to career fears, worrying they may fail or become overwhelmed in a leadership position. Read on to learn how to face your career fears and overcome them, according to Godin’s advice.
Advertising Techniques: 10 Examples From Drew Whitman
Looking for advertising technique examples? Which techniques are the most effective in generating revenue? Drew Whitman wrote his book Ca$hvertising to explain why most advertisements fail and how to create ads that actually generate results. According to him, customers are only drawn to ads that address their core human needs. Keep reading to discover ten examples of advertising techniques from Whitman’s book Ca$hvertising.
Pointless Jobs: How to Identify Meaningless Work
What is a pointless job? How can you identify one? What are the common characteristics and categories? In Bullshit Jobs, David Graeber argues that many jobs in contemporary industrial societies are, in fact, pointless. This flies in the face of our conventional economic thinking, in which jobs exist largely to fulfill a pre-existing need that adds value to society. Keep reading to learn how to identify pointless jobs, according to Graeber.
Why Is Misinformation Bad & How Can You Stop It?
Why is misinformation bad? What are the consequences of spreading bad information? How can you stop it? Misinformation and disinformation are everywhere, leading to inaccurate beliefs and distorted worldviews. However, refuting these forms of false information can be extremely difficult. Read on to learn why misinformation is not only bad, but at times dangerous, and how you can stop it from spreading.
How to Stand Out at Work: 4 Tips From Seth Godin
Want to know how to stand out at work in any job? What advice do leadership experts offer? According to entrepreneur and leadership expert Seth Godin, if you want to stand out at work, you must adopt a “linchpin” mindset. In his book Linchpin, he offers tips to help you stand out from your colleagues, based on the linchpin mindset. Keep reading to learn how to stand out at work, according to Godin’s four tips.
David Graeber’s Bullshit Jobs: Book Overview
Looking for an overview of David Graeber’s Bullshit Jobs book? How does he explain pointless jobs and their effects? In Bullshit Jobs, David Graeber describes the types and characteristics of pointless jobs and why they’ve become so widespread. He further explores the psychological impact of working a pointless job and suggests a possible solution to eliminate the need for meaningless work. Read on for an overview of David Graeber’s Bullshit Jobs book.